Mastering the art of upselling is rarely just about increasing profits; It’s all about creating a price for visitors and making their stay an unforgettable experience. Here are six technology-based upselling techniques that can improve your hotel’s service technique (and sales). By providing strategic enhancements and thoughtful add-ons, hoteliers can create a memorable guest. experience.
Did you know that more than 60% of consumers would spend a little more if an additional service complemented or enhanced their purchase?That’s right, as our friends at Little Hotelier report.
One way your hotel can increase profits and guest satisfaction is by offering room upgrades. Custom room upgrades (such as a spa room) can be a delightful wonder for guests. In addition, consumers who have already booked their room tend to worry less. about finances.
To generate more consistent booking profits, your hotel may also offer room upgrades when more expensive rooms are unoccupied. But there are other tactics for selling incentives. Other features include providing families with temporary room at a discounted price, offering rooms to visitors. with exclusive amenities, provide rooms with desirable views, and provide more services, amenities, or activity packages.
If you manage hotel spaces, you know what it’s like to provide a wonderful experience for casual guests. However, we understand that no one likes to feel stressed when making a purchase.
That’s why we recommend framing any updates or additional offers in the context of the occasion itself. Offer applicable upsells that fit your needs. To do this, review the data in the venue control formula to identify the main points of the occasion and see how you can live the experience.
If an occasion has a specific theme, provide centerpieces, decorations, or flowers that are enhanced to fit the theme. It can also provide audio-visual equipment, assistance with planning the occasion, additional room rentals, and room conversions. Since your ideas are personalized and relevant, event organizers will appreciate your feedback.
Finally, be sure to provide a transparent and concise review of how the upgrade or additional offer will contribute to the overall good fortune of an event.
Give hotel visitors a more meaningful experience by immersing them in the local network and culture.
Increasing sales by collaborating with local businesses can delight the visitor while also supporting the local economy. By collaborating with local artisans and restaurants and enjoying suppliers, you can offer your consumers original and exclusive products and facilities that they probably wouldn’t find anywhere else. other.
By incorporating those strategies, your hotel can contribute to the local economy and foster a positive relationship between members of the local community.
Once you have a booking in your system, you’ll also have data about a guest’s stay that can make upselling simple and personalized. Data such as duration and explanation of why for the stay can create personalized offers that are likely to meet a guest’s needs. exclusive interests and needs.
For example, if a guest is staying for an extended period of time, you can offer discounted rates on laundry services, spa treatments, or dining services within your property. Similarly, a business traveler appreciates meeting room rental offers or explicit checks. services, while a couple on a romantic getaway will be more interested in room upgrades, champagne upon arrival, or special dining experiences.
Technology can play a vital role in making those upsell efforts more effective and less intrusive. A CRM formula and marketing team included in your site’s monitoring software can manage and analyze visitor data more efficiently, allowing you to send personalized offers at the optimal times.
When upselling, avoid turning them into a completely online experience. Instead, use face-to-face interactions, such as check-in, to interact directly with customers. This technique allows your hotel staff to personalize the upsell experience, making it more effective and engaging. Strategies including:
Staff Training: Make sure front desk staff and concierges are well-trained in sales and visitor service. They should be aware of all products, services, and reports presented through their hotel to make personalized recommendations based on guests’ wishes and preferences.
Personalization: Use visitor data to personalize your upsells. For example, if you know a guest is coming for a special occasion, you can offer them a room upgrade or special package to make their stay more memorable. Tailoring the offer increases the chances of acceptance and improves the overall visitor experience.
Timing: Check-in time is a wonderful opportunity to increase sales because you have the customer’s full attention. However, timing and discretion are important. Make sure donations are made in a way that feels like an integral part of the verbal exchange and not a hard sell.
Exclusive be offers: Present your upsell as an exclusive be offer that adds price to the guest’s stay. It can be a room with a larger view, a club lounge, or a package that includes breakfast and spa services. Highlighting exclusivity and benefits can make your offering more attractive.
Finally, upselling stops once visitors leave. Managing the post-stay phase of a guest’s experience can particularly increase the chances of converting them into permanent visitors.
After consumers leave, stay in touch to offer them more facilities and services that can prompt them to plan another scale or invest in more upsell offerings. Invite them to be members of your hotel’s loyalty program and stay informed with regular communications through newsletters. , or take advantage of exclusive rebooking rates.
Effective upselling, when done with professionalism and a personal touch, has the strength to turn a popular hotel into an exceptional experience.
Embrace those upselling methods with a combination of professionalism and authentic attention, and see that your hotel only meets, and even exceeds, your guests’ expectations.
For more tools, tips, and templates to increase your hotel’s leads, get a loose copy of iVV’s eBook and How to Increase Site Sales, click here.
Lauren Hall is the CEO and founder of iVvy, a renowned software company that provides automation and cloud-based technologies to help venues fill their reception calendars and planners create unforgettable events. Lauren’s penchant for entrepreneurship and more than 25 years of business management revel in the executive and board points make her a highly successful businesswoman. He has built a number of companies, from start-up to strategic and monetary exit, in sectors, including manufacturing, retail, advertising and technology, in South Africa and Australia. Lauren co-founded iVvy in 2009 and has since overseen its expansion to over 10,000 consumers in thirteen countries, spanning New Zealand, Asia, Europe and North America.
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