Homebase, a suffering home and lawn retailer, continues its search around its fortune with a full overhaul of its e-commerce proposal, promising to “transform your online grocery shopping experience” until Easter 2021.
The store is going to go from being an undisputed DIY store to a “place of inspiration, experience and products,” and it all starts with the redesign of your e-commerce.
By Easter 2021, Homebase consumers will have a new logo on the website, which will provide a variety of new engaging and interactive features, add before-and-after photos, and design and flavor equipment to help them turn their home and lawn concepts into reality.
Improved navigation, multi-product photos that can be purchased, instant “Add to Cart” feature, and new payment options, plus PayPal and Google Pay, will make grocery shopping for a wide variety of products consistent and create the latest home trends.
Working in partnership with The Hut Group (THG), Homebase seeks to leverage investments already made in the product line and inspire grocery shopping reports over the more than two years as a component of Homebase’s trend change.The store also says the program “marks an ambitious step that will drive Homebase’s vision of being the benchmark for the inspiration, experience and products consumers want for their home and lawn projects from start to finish.”
Homebase will combine its 40-year legacy and the depth of the house and lawn with The Hut Group’s world-renowned e-commerce references to notice and maximize solid information in real time.
This will allow Homebase to better perceive its consumers in real time, following trends to help them accurately locate what they’re looking for, whether they’re shopping online or in-store.
On the website, AI-based recommendations will allow Homebase to offer more personalized visitor delight and make everything that is even less difficult for the visitor to do.
Damian McGloughlin, CEO of Homebase, commented: “This partnership will particularly drive our virtual plans and create incredible new shopping fun for consumers. We have a unique opportunity to evolve with the changing retail landscape and move into exclusive fun at .that exceeds the demands of visitors for simple and inspiring online shopping We will mix the most productive of physical stores with the world-class experience of THG Ingenuity, to advise, excite and motivate our consumers with new shopping tactics, we know that they will love that. “
Matthew Moulding, founder, president and CEO of THG, added: “We are excited to work with one of the UK’s leading players in the home and lawn retail sector, and we have great opportunities to expand Homebase’s D2C functions through our infrastructure and services.The global retail landscape is transforming and the current climate has accelerated the virtual plans of many companies.This partnership demonstrates THG Ingenuity’s strength and reputation for offering a leading e-commerce solution that can force businesses of all sizes, in and around the UK.the world.”
DIY has one of the booming lockdown spaces, as other people seek to remodel their houses and gardens where they spend the most time. According to Bloomreach, sales of renovations and DIY increased sales by 50.9% year-on-year in July.
As a result, Kingfisher Group – of rivals Homebase B
Homebase hopes to continue this trend and take advantage of the top end, providing inspiration and recommendation rather than simply promoting the bits to get there.