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By Kaitlyn McNab
Halsey says her album incorporated them to use TikTok, and so they do. In a new TikTok video, Halsey calls and claims that the label is holding her new single hostage until the singer can “simulate” a “viral TikTok moment. “
On tikTok, released online on May 22, Halsey is seen nodding and lip-syncing with an excerpt from an unreleased song while white text appears on her face. “Basically, I have a song I like and I need to post as soon as possible. “” Halsey wrote. ” But my label doesn’t allow me to do it. I’ve been in this industry for 8 years and I’ve sold over 165 million records and my record company says I can’t release it unless they can simulate a viral Moment on TikTok.
“It’s all marketing,” Halsey’s legends continued. And they’re doing it with almost each and every artist these days. I just need to get out of the music, man. And I deserve better. I’m tired. “
When a TikTok user speculated that Halsey’s video was the “viral marketing video” looking for her tag, Halsey responded with an emoji between giggles: “Bruh, I wish it haha. They just said I had to post TikToks, they didn’t particularly say ‘About what’, so I’m here. “In another comment reaction to a fan, Halsey also claimed that the label sought out a total of six “viral” TikToks to bring the song to life.
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In a follow-up video posted an hour later, Halsey uploaded audio of a verbal exchange between them and an unidentified voice discussing the unreleased single, with text on the screen saying, “I wish I had joked ha. “
In the clip, someone can be heard analyzing the possible TikTok-influenced deployment of Halsey’s new song. “What?” Halsey is asked after the singer didn’t say much in response. “I hate it,” Halsey replies regardless. Oh, I know, I hate it,” the user agrees. “It sucks,” Halsey says.
According to Halsey, who clarified his label’s definition of viral in TikTok comments, his label allegedly targets “a certain amount of perspectives or likes” on a TikTok with the song. And if the target number is reached, Halsey says, “they continue to make me make videos and push them away until they’re satisfied. “
Halsey recently has a contract with Astralwerks, the electronic music department of Capitol Records. Halsey has signed with the label since 2014. As Twitter user @alluregaga2 pointed out screenshots, Halsey is possibly right: it turns out that several artists are under pressure. of their record companies to post on TikTok and have used the platform to express similar and frustrated thoughts.
“It’s true that all record corporations ask for TikToks and today they reprimanded me for not making enough effort,” reads a screenshot of a TikTok through singer FKA Twigs. “When the label asks me to do my eighth TikTok of the week,” reads the Text on the screen of a TikTok by Charli XCX, in which she synchronizes on her lips a viral sound titled “I didn’t need to be here. “In another screenshot of a Florence and the Machine video, singer Florence Welch wrote. in the caption: “The label begs me for ‘low fi tik toks’, so let’s go. Please send help. “
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In the response thread, Twitter users discussed cases of musicians open about their label’s requests to announce their new projects on TikTok, adding Ed Sheeran, Marina, Tokio Hotel and Adele, who told Apple Music’s Zane Lowe in November 2021 that she refused to make songs designed for TikTok for her 30th album.
In Halsey’s case, the unreleased track he plays in the background of his TikTok had already been teased through the singer in a video posted on the platform last week on May 17, subtitled: “Maybe it will start sparking new music. “For the record, Halsey’s TikTok dealing with the factor lately has only about 8 million views. But according to the singer, this unintentional viral moment is still not enough.
“I spoke to my label tonight after my tiktk crisis. They said ‘wow, tiktk is getting stronger!’ I make up,” Halsey tweeted on May 22, adding that the music video for the unreleased song was already finished.
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On May 23, Halsey began answering questions about the song on Twitter after protecting his resolve to speak, saying they “didn’t yet have a release date” blocked for the song and that they had “never been arrested since the release. “that one. “
This content can also be viewed in which it originates.
This content can also be viewed in which it originates.
This content can also be viewed in which it originates.
This content can also be viewed in which it originates.
This post was originally published in Teen Vogue.
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