Updated on January 11 with more about the new challenge of Google’s cellular confidentiality in US courts, and parallel to their debatable virtual fingerprints that are now returning.
An ironic leap this week at the Global of Big Tech. Google attacked Microsoft for “their long history of things to confuse users and restrict the selection”, less than 3 weeks after the accused of having “reduced the selection of other people and how your data “are collected” in reaction to your new plan. To be virtual the devices of digital fingerprint users, not only Android and Chrome, the same old objectives of such criticism. This stick to, now, is only six weeks old.
Two independent stories a little fifteen periods, and yet they are not related at all. The non -unusual theme is users as pawns, theme for the whims of incredibly giant ecosystems in which they count every day.
Google criticized Microsoft after the Windows manufacturer was surprised to “usurp” on the Google House page when users sought Google on Bing. com. Windows was the first to detect parody and described it as a “genius movement to save him from Google Studies. ” Bing has already presented in the demanding situations of Microsoft opposed to Google on the Windows PCs, however, it was basically Chrome opposite to Edge. The investigation is the price, since it has been transparent when Apple made to the courts to help Google Protect to its default study in one billion iPhones. Not many months ago, Imaker published an encouraged video through Hitchcock birds, which necessarily warned those iPhone users to avoid Chrome.
It was “a transparent attempt by Microsoft to make a Google Bing look like this request for express studies,” said the Verge. “Google’s result includes a search bar, a symbol that looks a lot from Google Goodile and even a small text under the search bar like Google. Microsoft even automatically displaces the page to hide its own bing bar that seems more sensitive of the search results.
The search for Chrome and Google are not the same, the two have dangers of confidentiality. And that is why these iPhone users are using a Google search in Safari than in Chrome, it becomes much less the case if it is connected to a Google account as it does. But Chrome does not play a main role in the new Google monitoring caution that was the headlines just before the holidays. However, Chrome has established the maximum of Google tracking titles in recent years, with cookies and unknown mode and their recurring roles of gambling of confidentiality sandbox.
The newest factor when Google has rejected an update of its advertising ecosystem. The modifications, according to him, were caused through “the greatest diversity of spaces in which the advertisements are transmitted (such as televisions and consoles of connected games)” and will mean that they will be “less normative with the partners in the way they are directed and measure the ads.
Digital footprints are no longer a browser problem.
“These are virtual virtual fingerprints on connected devices,” the United Kingdom data regulator temporarily stressed. “Digital footprints involve collecting data on software or device apparatus, which, when combined, can exclusively identify a specific device and usarary. ICO’s opinion is that the digital footprint is not a fair way to stay in Line because it is very likely that the selection of other people decreases and the way in which their data is collected.
And given the nature of these other devices and that users will not do what is happening, there are serious implications. The identity week warns that “the organizations of the Google advertising generation can put into effect digital footprints without violating Google policies and meet the needs of actarray data protection. Delete.
Interesting parallels between the return of virtual digital footprints, which unfortunately is difficult to stumble for a user, and a new unprecedented filtration of user’s location knowledge, which also exhibits a wide diversity of programs that collect knowledge of the user . Gravy’s research leak highlights the scale of the location knowledge industry, some other ecosystem monitoring users who take the position of the scenes, is difficult to stumble and that the maximum users would probably deactivate if they could.
As 404Media says, “The news of [Salsa Analytics] is a moment of crystallization for the location knowledge industry. For years, corporations have compiled location data from smartphones, either through programs or an advertising ecosystem, then created products according to this knowledge or have sold them to others. In many cases, those consumers come with the US government. »»
What I suspect will inspire users to download and perform more than the escape scale, is the number of popular programs that contribute knowledge in the first place. “Candy Crush, Tinder [and] Myfitnesspal,” connected reports are among the thousands of deviant programs to spy on their location. Gather the knowledge of the location of the Sunación on scale.
There are lists of those programs that now pass, it is enough to say that it extends. By cable, includes “Tinder and Grindr dating sites; mass games such as Candy Crush, Temple Run, Subway Surfers and Harry Potter: Puzzles and spells; Mooovit Traffic application; my calendar and tracker of my time, an application to track times with more than 10 million downloads; Christian Bible, pregnancy trackers and many VPN programs, which some users can download, ironically, to protect their intimacy.
Users do not like to stay with the scenes. That is why the sauce escape reached the headlines and that is why virtual fingerprints do the same. And there is some other new turn as indicated through Reuters: “Google has not been able to convince a federal judgment to reject a collective appeal in the domain of privacy claiming that it has compiled non -public knowledge about cell phones of other people from others from others People after turning off a button to avoid the stick. .
As Arstechnica explains, Google “affirms that user’s knowledge proceeds as pseudonyms through the creation of a randomly generated identifier that allows Google to recognize the specific apparatus and its habit connected to the next advertising. For (s) wa- Off, that the knowledge of the pseudonym is delimited through the identity of a user through the use of a “consent verification” to a user’s WAA parameters.
According to CNBC, “in a 20 -page resolution on Tuesday, [the president of the Supreme Court Richard Seeborg of the Federal Court of San Francisco] said that moderate users can simply the behavior of Google as” very offensive “because the corporate compiled data to data despite the considerations of several workers from several workers and knowing that their dissemination was ambiguous. ” “
And so, it returns to moderate expectations and what is understood or not, in which there are quite transparent parallels in virtual digital footprints. Google says that “the progress of technologies that obtain a better confidentiality (pets), such as device processing, confidence execution environments and multiparites safe, unlock new tactics so that brands handle and activate their knowledge safely. Pets also provide other people with confidentiality protections they expect for a coat. in their consumers on these new platforms without wanting to reindentine them.
But as EFS of this type of stick says, “as an individual uses his device, an express third tracker Use of several sites where they stop or the programs that have installed. remaining battery duration, etc. The explanation why there are digital footprints is to avoid the general controls that users allow them to control their own browsers.
And so, since such a digital footprint is notoriously difficult to detect, what do users really understand? And what can you prefer to understand? As the British data regulator pointed out in his response, “we, this replacement, is irresponsible. Google himself stated that digital footprints do not meet user expectations in terms of confidentiality, because users cannot consent to Without problems because cookies.
For its part, Google says: “Even if technologies change, our principles of confidentiality remain the same. We continue giving users the selection of personalized ads. And we continue to ask that advertisers and editors be completely transparent with users about the knowledge.
However, an attractive moment, two warnings, a legal resolution and an invasive knowledge of the fuel of personal life in a few weeks. The risks, of course, fall to all those millions and millions of users, in Chrome or Edge or Android or Windows or all of the above. I approached Google and Microsoft to get any comment on the other angles with all this, not yet.
Digital fingerprints begin on February 16; Meanwhile, keep everything into account.
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