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On May 25, Google began rolling out its first general update to this year’s basic set of rules: the May 2022 major update. The effect of this update was felt very quickly, within 24 hours of the announcement, so I think it is now safe to report on the effect of this major Update from May 2022.
Historically, we’ve waited longer to report on the influence of those major updates. But after writing several of those fundamental updates affect stories, the high priority of influence is often learned in the early days. of the update (although there are still outliers).
Typically, knowledge providers (which have been Semrush and RankRanger for those reports) have agreed with the volatility of those updates. But with this update, they seem to disagree. At least until you dig deeper into the knowledge.
Semrush’s knowledge showed that the major May 2022 update came temporarily after the announcement. In terms of volatility tracking, as shown below (or you can watch live on the Semrush Sensor tool).
In terms of the speed of deployment of those master updates, “This is already the third consecutive master update where the initial deployment has noticed a very brief burst of entry-level volatility,” Mordy Oberstein, Semrush’s communications advisor, told us. He added that “this turns out to be a new model” with the release of those fundamental updates.
When you compare the May 2022 main update to the November 2021 main update, at first glance, it turns out that the May update is less volatile than the November update. That’s with the exception of the real estate niche, “which happens to be undergoing a significant reorganization,” the company explained.
This chart compares the May 2022 update with the November 2021 update by sector:
The challenge is that the average point of volatility before the May 2022 main update is higher than the volatility noted before the November 2021 main update, Semrush explained. the main update decreased by 19% in the initial release of the May 2022 update compared to the November 2021 main update on desktop and by 24% on mobile devices.
So if you plot volatility, you see things differently:
So can this mean that even with Semrush data, May 2022 may have been more volatile than the November 2021 major update?Again, it all depends on how you process and interpret the data.
This graph below shows that 17% of the 20 smartest effects new to Google after the May 2022 major update came from position 20 or higher, which is not from last November 2021’s main update:
Rank Ranger. The RankRanger team also analyzed Google’s search effects after the implementation of the May 2022 major update and you can see how their tool also temporarily recovered it (you can also watch it live in the Rank Risk Index tool). Important 2022 update “significant”.
The people of RankRanger also the main update from May 2022 to the main update from November 2021 for us. RankRanger found that in its data, the average position adjustments in the May 2022 update were higher than those in the November 2021 update.
When you dive in and compare through the position, volatility results more between positions:
Retail turns out to be the maximum affected based on RankRanger data, as you can see in the charts below:
SISTRIX. SISTRIX, a data provider that tracks changes to Google’s search results, submitted its 20 smartest winners and losers for the May 2022 major update. These are sites founded in the United States from the Sistrix dataset.
Sistrix added: “In our example, we saw that the visibility of the domain was 25. 84 on Thursday, then it goes up to 27. 95 on Friday and from now on (Monday, May 30 at 08:55) the visibility index is 31. 98. “
The main update of SEO. La may 2022 network is much more vital than the main update of November 2021. Unlike the main update of November 2021, where the timing of this update was not the best, that is, only the most active season of online grocery shopping. , this update was much more planned for retailers. I covered the network’s reaction in a blog post about the search engine roundtable at the beginning. It includes some of the first talks, leaderboards, and social actions from some SEOs.
On Twitter, you can find many SEO examples that share graphics of your consumers, who are usually winners but also losers, with this update.
What to do if you are affected. Google has given recommendations on what you should keep in mind if you’ve been negatively affected by a master update in the past. you may not sign that something is wrong with your pages. However, Google has put together a list of questions to consider if your site is affected by a master update. Google said you can see a bit of recovery among the major updates, however, the biggest update you’d see would be after some other master update.
Why we care. It’s hard to isolate what you want to do to oppose any algorithmic knock your site might have seen. When it comes to Google’s major updates, it’s even harder to do so. What this knowledge and past experience and recommendation has shown us is that those fundamental updates are extensive and cover many general quality issues. Previous knowledge proved this to be true. So, if your site has been affected by a master update, it’s recommended to take a step back, take a broader view of your website in general, and see what you can do to improve the site as a whole.
I hope your business and your consumers are done with this update.
You can learn more about our policy in the update history of the Search Engine Land Google rule set.
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