Google’s John Mueller advises sowers not to look for grades as an accurate science with an absolute way of doing things.
Mueller spoke protractedly on this topic in episode 3 of the Google Search Off the Record podcast.
Accompanied by Gary Illyes and Martin Splitt of Google, Mueller analyzes the flaws he sees in people’s attitudes toward rating factors.
Here are some highlights from the Google search team in search rankings.
Mueller has two mindsets related to qualification factors:
Observing individual components, such as the strength of one rating over another, is an imperfect approach.
Mueller says there may be several tactics to achieve the desired result. Not everyone has to stick to the same plan, so to speak.
“I think it’s very important to be in the brain that there’s no absolute fact on the page that needs to be archived for what questionArray..
Not that all sites have to do the same, but there are several tactics to do so and you don’t have to blindly stick to a bachelor rating to reach the final result. »
There is no individual rating in which you can point out and say that this is the decision above the others.
There’s not even one thing that has more weight than others, Mueller says.
One grading thing can have a lot of weight for one query, and nothing for another.
“And it is also not the case that a specific type of thing within this giant network is the only decisive thing or that can be said that this plays a 10% role because for some sites, for some queries, it does not play a role at all.
And perhaps for other sites, for other consultations, that’s the deciding factor. It’s hard to know how to keep them together. »
While there is no way to achieve a solid position in the search for results, Mueller says that the most productive thing benchmarks can do is optimize for a variety of factors.
“… The most productive way for an online page to remain in a solid position, which is not guaranteed at all, is to make sure you have a wide variety of other points where you are running and keep that vertical diversity of your page online.”
Gary Illyes added to Google’s discussion of user feedback when designing its algorithm.
The entire set of rule updates is tested on genuine users before being streamed live.
Testing is conducted through live experiments in which one user organization gets the new rule set and another does not.
Google will determine whether the update is smart or bad for users based on how they reacted to the new results.
“Anyway, I would also like to go up here which we also bring some of the user’s voice to the algorithm, because when we compare new releases, it is first tested in humans.
Almost every release, whether live experiences, where genuine users get the new algorithm, or a detail of the algorithm, in their search effects and can see other effects, effects that are treated differently.
Then we take a look at things like clicks, like how they reacted to the new effects to perceive whether the release is or not. »
To be more informed about Google’s search rankings, you can pay attention to the full podcast below.
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Matt Southern has been the search Engine Journal’s lead news editor since 2013. With a communication, MattArray.. [Read the full biography]
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