Is it a social network?Is it a business directory? No, it’s Google My Business (GMB). Where Google Plus has failed as a social network, Google My Business is booming. Just as Facebook and LinkedIn allow businesses to create business pages, there’s now a Google page for business.
A Google business page features your business location on Maps, its name, address, phone number and website, location images, and user reviews and ratings. Image source: author
How does Google My Business work? GMB is Google’s console for managing local business listings, but it’s not organized as a directory. It acts as yellow pages for yourArray. You can also consider it as the replacement for yourArray, as you no longer want it to be visual in search engines.
On Google My Business, search for rich business listings with not only the name, address, and phone number, but also images of your company’s interior, product and service categorization, opening hours, user reviews, and ratings. You can even post updates for your audience.
It’s free, gives your business visibility, and is a must for anyone doing local SEO. And if that’s not enough, those 4 more reasons to be indexed in the Google business directory.
Be sure to appear on Google Maps when users approach your location. Google can know your business address without any action on your part, but if you don’t, you can access your directory through Google My Business.
When users search Google, they’ll see “local packages” for secure queries. These are components of the rich features that Google search effects can include. If you need to dig deeper into the keywords that produce them, the maximum search engine optimization team will show you the keywords.
When other people search for your type of product or service near you, wouldn’t it be great if your call and corporate number gave the impression of a pin on a map relating to the user’s location?
In this search for “SEO”, you can see 3 agencies that have been working to optimize their appearance in the Google package. Image source: author
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If your business has been around for a while, chances are it’s already registered as a location. If you want to see and feel your business, you want to claim it. You can then customize and enhance your appearance and view through Google. My business.
You can promote it on Google Maps through your GMB account. By performing a keyword search, you can identify the keywords you need to search for and use them in advertising. When users search for them, their business directory seems to be the most sensible on the list. of corporations in the geographic domain to which it has been addressed.
What doesn’t seem like an ad is your Google business profile. It’s worth paying close attention to it before launching ads.
To manage Google Business listings, you’ll need to use the GMB Admin console to create or claim locations.
You can receive more information about what it contains before signing up for Google My Business. Click Manage Now in the upper-right corner of the screen.
A Google business may have already been created for your business. This is your chance to claim it. If it doesn’t already exist, you can create a location. Or if you have locations, create them all.
For each commercial position, enter your business details. The most important data is your logo, corporate name, address, phone number, and website, but definitely enter your business hours and make sure you choose the right business category. .
For each location, you’ll need to verify your assets with a postcard. Google sends it within five business days with a verification code that you want to enter into your Google My Business account for your registration to be completed.
You want to take care of your GMB list as much as your website. Make sure your data is clear, consistent, up-to-date, and engaging. Follow those practices.
The more you need to be and constantly enter your company information, the better. An address can help you identify your business location, but if there are multiple businesses in your location, the PIN may not be in your exact location. You can move it slightly in Google My Business, either manually on the map or by entering the precise coordinates of your location.
Help the machines so they can assist you. Make sure your company’s call and address are written the same way, as long as your company is mentioned: on your website, in business directories, in local listings. Quotes provide evidence that your company is located where you say it is, especially those of the main business directories. So be sure to submit your site and business data to those directories.
Once users access your business profile, you’ve only done a portion of the work. You want to take them further: to your website, to pick up the phone and call you, or to actually get to their physical location. Your business profile is a landing page that you want to make as as possible. Photos are essential.
Many corporations will hire a professional photographer, but doing a serious photo shoot on a sunny day can also work. You want light, attractive angles, smiling faces and a decent camera.
Google My Business is like a business page on LinkedIn or Facebook. You can post updates there as you like. They will be displayed on your business page. And your GMB page also benefits from social media. Some of the major social media control teams started coming with Google My Business on networks where they can schedule posts and publish.
Your ultimate mission: to delight your customers. When they leave your company’s location, they should leave wonderful reviews and more sensible ratings for their location. In many cases, Google will even ask for them.
Good ratings allow you to rank in search effects on Google Search and Google Maps. Users can also post questions on your GMB page. Make sure you answer them, absolutely and quickly, as this is also taken into account.
Visibility on Google Maps is for any business with a physical location, and you get it through a single Google My Business account. With GMB, Google has created a direct competitor to the professional profiles of Facebook and LinkedIn, which puts it halfway between a social network and a search engine page. The culmination in question doesn’t cost much for local businesses.