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Europe will adopt the Digital Markets Act (DMA) on 6 March 2024. As a result, Google is starting to check and make adjustments to its products and region. The update shared across the company mentions how Android, Chrome, Search, and other Googles will evolve in the short to long term for European users.
If you’re using an Android phone in the US, you’ll soon be able to switch between default search engines or browsers more easily. According to the DMA, Google will need to display an additional selection screen during the setup process for an Android phone. The Chrome desktop and iOS app will also display this selection screen.
Google currently shares percentages of user data across all of its products, but this is about to change for EU users as well. The company says it will provide Europeans with an additional consent banner to ask if they can continue sharing data for things like content. and ad personalization.
Google will also offer EU users the option to stay safe from similar sets such as YouTube, Search, Advertising Services, Google Play, Chrome, etc. Users can decide whether to keep all of them linked, not link any of them, or decide which of those individuals they want to stay linked.
Once linked, they will be able to share the user’s knowledge with each other and with all the other Google Array.
The company also warns that some features do not work if users refuse to link. For example, if you unlink Search, YouTube, and Chrome, recommendations like “What to Watch” in Search and your Discover feed will be less personalized.
The effects of research will be replaced in Europe. Over the next few weeks, Google will fine-tune the effects of queries such as hotel recommendations or the purchase of a product.
“We will introduce engaged sets that come with an organization of links to comparison sites on the Internet and question shortcuts at the top of the search page for users to narrow down their search, adding focus effects only on comparison sites,” the company said. “For categories such as hotels, we will also start testing an area dedicated to comparison sites and direct suppliers to demonstrate more detailed individual effects, adding images, star ratings and more,” he adds.
Finally, Google will also test a knowledge portability API for developers to help users transfer their knowledge from Google to a third-party matrix.
While Google is going ahead and making those adjustments in anticipation of the DMA, it’s not very pleased with the bigger picture.
“While we respect the DMA’s ambitions on customer selection and interoperability, the new regulations involve difficult trade-offs, and we are concerned that some of those regulations will reduce the potential options that citizens and businesses in Europe may have,” the company said. he said, concluding his announcement.
The updates announced will take effect gradually. Google says it will share more details on the final changes it’s making ahead of the March deadline.