Last year, Google from Google about her promise to kill the stick to cookies created a massive fury. But everything turns out to have been silent since then. In the background, there are all kinds of conflicts because no one can agree on what deserves to take place below. Meanwhile, Google suddenly brought virtual fingerprints for more spices.
But those small diabolical cookies are still with us, and if you are one of the 3 billion chrome users, then they still stick to you, returning their masters of the ad-industry industry. There is yet genuine clarity as to what will then happen, when this happens, and how the advertising industry and Google and regulators will never locate not unusual ground.
The challenge is that Google needs to offer an option (or exclusion) for users to allow the opportunity to track cookies into their browser. The industry fears a cataclysmic rejection similar to the exclusion of Apple, which has caused chaos for all that follow iPhone users. There is also consultation of what Google can use, given its account based on all users who do not also depend on cookies.
The Last of Cue Digiday, who warns: “Whoever waits for Google to drop a cookies update that adjusts the stage can move forward and breathe, it does. “
But what seems to have been decided is that the opt-in prompt will be global, which is the sledgehammer solution. Because when asked if they want to be tracked, the smart money is on most users saying no, I do not.
“This is not revolutionary information,” says Digiday, “but indicates the direction in which things are directed: Internet advertising is approaching the cellular application model, where visitors based on Google and Apple’s consent now They dictate the confidentiality parameters. “
And it seems that whatever happens will extend beyond cookies into tracking IP addresses as well, which you will only be able to hide when browsing “incognito.”
All this is much higher and has not yet provided enough substance for a violent reaction of any person. But when the detail comes, that will be replaced quickly. The way in which this designed finish is executed will be critical. And all eyes will be in Google and any conflict that is maintained in the way in which the new ordinance of the advertising industry is restructured.
As Digiday resolves: “After five years of investment in the review of the promised cookies through Google, advertising managers are tired of delays and half measures. Reach all this, skepticism persists: if consent From the collection pushes most Chrome users to reject monitoring through third parties, Google will have access to the user’s knowledge at the transactional point; thanks to their own closed garden.
Google does not say much, apart from pointing out that there is nothing new here. But maybe that is the point, we have noticed all this before and, nevertheless, here we are still.
Meanwhile, for Chrome’s 3 billion users, the promise is a one-click “leave me alone” Yetton that will kill cookies. with that simple Yetton when it comes to it.
What will be done remains to be seen.