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Most Canadians say they are very interested in having the restaurant generation incorporated into the visitor experience.
TORONTO, May 19, 2022 /PRNewswire/ — Today, Canadian incorporated generation company Givex (TSX: GIVX) (OTCQX: GIVXF) released new effects from its 2022 Consumer Survey that assessed Canadians’ motivations for dining and their generation convenience while dining out.
The survey, which surveyed more than 1500 Canadians, found that while 68% of Canadians use convenient technology, such as a mobile device, to view a menu and place an order at a restaurant, only about a third of Canadians (32%) expressed any point of discomfort.
“For the past two years, restaurants have had to adopt new technologies if they need to survive. A lot of restaurants have done well, which we can see in the data, but there are still gaps in the market between what restaurants offer and what they offer. “consumers are comfortable,” said Mo Chaar, CCO of Givex. “Technology is central to the trendy dining experience, but not all of its consumers are at the same point of generational adoption. These findings underscore how restaurants need to ensure they don’t alienate consumers and offer prices to consumers through the right generation, convenience, and ease of use for others of all ages. The Givex platform offers restaurants a comprehensive review of their business so they can better serve new and potential consumers.
Key research findings include:
Motivations for eating
When asked about motivations for meals, the survey indicates that Buy One, Take Another (BOGO), coupons and loyalty systems push consumers into restaurants. Specifically:
Promotions are the main incentive, with 81% of Canadians saying offers like Buy One, Take Another (BOGO) make them much more likely to go out to dinner.
Even consumers with a high source of income (a source of household income of more than $100,000) are attracted to promotions, and 78% of them say promotions like BOGO make them much more likely to go out to dinner. Consumers with medium and low income sources reported 84% and 81%, respectively.
77% of Canadians said coupons and discounts made them much or a little more likely to go out to dinner.
More than a share of Canadians (56%) say that loyalty systems make them much more likely to dine out.
Less than a portion (40%) of Canadians mention that snack time makes them much or more likely to go out to dinner.
Technology Overview
From menus with QR codes to contactless payments and online ordering systems, the generation has many other purposes in a restaurant. The most popular facets of cell phones include:
The ability to view photographs of menu items before ordering (reported by 36% of Canadians) and the ability to customize your order (reported by 30% of Canadians).
Surprisingly, only 11% cite the ability to focus on friends and family without server interruption as one of the points they value most in recovery technology.
More than a quarter (27%) of Canadians say they appreciate the ability to ask to have to tell the server that it is being used to the fullest when it comes to ordering mobile apps.
The pandemic has accelerated the integration of generation into the visitor experience and will play a central role in the long-term industry. The effects of this survey highlight patterns of motivation among restaurant consumers and allow restaurateurs to make business decisions that can have an effect on their backline.
Read more about the findings of the Consumer Report 2022 here. To learn more about Givex technology, visit givex. com.
About Givex
Givex (TSX: GIVX; OTCQX: GIVXF) is a global fintech company that provides merchants with payment responses, points of sale and visitor engagement on a single platform. We are onboarded with over 1,000 generation partners, creating an extreme end-to-end solution that provides detailed information to visitors. Our platform is used through some of the world’s leading brands, comprising approximately 113,000 locations in over one hundred countries. For more information, visit givex. com.
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SOURCEGivex