In the world of content creators, the popularity of YouTube sensations Sam Golbach and Colby Brock, collectively known as Sam and Colby, has reached unprecedented heights.
Their latest endeavor, the YouTube Conjuring series, not only boasts millions of online views but has achieved an extraordinary milestone by selling out 168 Cinemark movie theaters nationwide with a single episode.
This marks a shift in the world of content creation, proving that long-running YouTube series can succeed on screens, from devices to movie theaters, creating genuine connections between viewers.
Sam and Colby have been on YouTube for over a decade. From his lighthearted vlogs to his intense paranormal investigations; The duo are the oldest creators in the YouTube space.
The Conjuring series is fostered through the famous House of the Conjuring, known for its history and the hit horror film it fostered.
They began filming in August and they committed themselves to editing every day until they were ready to post.
They uploaded the final episode of the series on Halloween and the series has over 50 million views so far.
Colby Brock said, “We weren’t expecting to experience what we did at the Conjuring House, especially in the first 12 hours. So, this was like a giant surprise to us as well.
But based on the responses, it turns out to be 90-95% positive. Everyone in the comments says it is life-changing and has replaced their perspective on spirituality.
The unforeseen fortunes of The Conjuring series reached new heights when a single episode sold 168 Cinemark theaters across the United States.
“At first we expected the film to be shown in a cinema for a sneak peek. And then, lo and behold, it ends up airing all over the United States.
It’s just a surreal feeling for sure. It’s insane,” said Sam Golbach.
Brock added, “Almost all of the theaters were sold out, actually, which is mind-blowing. They kept adding more showing times every hour. It was by far more successful than we ever imagined.
Is incredible. It was also a surreal pleasure for us to stop by a local Cinemark and see ourselves on the big screen while our families also saw us on the big screen in their cities.
Golbach added, “To see our names in the price of a movie is just surreal. “
This occasion marks a special moment for YouTube content in the race.
Golbach explained, “Cinemark is surprised that we’re YouTubers who make videos basically, one hour to two hours, and still get as many perspectives as we can.
It’s like the best business plan for them. That’s because it’s proven.
It’s like someone who has an eight-minute video talking to Cinemark; How is Cinemark going to fill a theater?But we have proof that we can. “
The impact of The Conjuring series extends beyond the screen.
Brock said, “Or we cry because of how beautiful it all was. Obviously, there are other people who don’t settle for that.
Obviously, there will be other people who simply won’t be able to understand the things that happen in the supernatural world. »
Sam and Colby won an avalanche of candid feedback from viewers, with new hopes and transformative experiences.
Brock said, “There are tens of thousands, if not hundreds of thousands of comments under these videos that are just like, ‘I have more comfort. I am happier, more peaceful. My family’s gotten closer brought together. I feel less grief about my loved ones.'”
As a result of this joint achievement, Sam and Colby are already looking to the future, with talks underway for another film assignment in 2024.
Their good fortune only reflects the evolving nature of content creation, but it also shows the power of original storytelling to go beyond virtual screens and captivate audiences in unforeseen and impressive ways.
“We’ve had a lot of pivotal moments over the ten years that have been like, ‘Wow, this is a pinnacle and this is the biggest success ever. How are we going to do that?’
And then life goes on. We figure out the next best thing,” said Golbach.