By Stephanie Wells, founder of Formidable Forms, a drag-and-drop shape builder for WordPress that allows freelancers to create shape-based solutions.
If you have an e-commerce business, you can’t forget the security measures you want to take. Today’s consumers are cautious about where they spend their money and their time online and don’t accept it as true with them.
In a 2019 Cisco study, 32% of consumers surveyed said they had replaced brands due to poor protection practices. However, with good enough security, it becomes the goal of relieving consumer doubts and obtaining them through the sales funnel.
Investment in security isn’t just for giant companies. Small and medium-sized enterprises will need to take appropriate security measures to ensure they comply with the payment card industry (ICH). PCI is a set of needs that all outlets must meet to keep citizens safe and protect sensitive information. Companies that do not meet the popular PCI threat waste customers, credibility, and business in general.
If you still want to protect your e-commerce store, here are 4 security measures to consider:
E-commerce platform
If you’re starting with your e-commerce site, you want to opt for an e-commerce platform. An e-commerce platform is software that allows companies to sell products and online. With it, you can manage and design your website, marketing, conversions, and more.
Conduct your studies on the most productive hosting platform to keep your users safe. To achieve your marketing goals, you want to build customer trust online by showing them that you can access and buy them securely.
It’s more productive to choose a 24-hour e-commerce server if you have security issues or urgent questions. It is also imperative that it promises some uptime so that your consumers don’t have to worry about an unforeseen blackout. If you have problems, you may want to know that your site is up and running.
SSL Certificate
Have you ever visited an online store, only to leave because your knowledge is not safe? Unfortunately, many online page owners don’t know what steps they can take to earn visitors’ trust. If they see that their site is not encrypted, for example, they will stay away.
An SSL certificate ensures that sensitive user data is stored securely. Encrypts your data to prevent it from falling into the hands of hackers and malware. When consumers submit their knowledge through their servers, they pass through multiple computers. During this process, there is a threat of rape. Therefore, users know that they can buy safely on their site.
SSL certificate paintings by encrypting knowledge sent through servers and making it unreadable. Information such as names, passwords, and email addresses remains secure when a company has an SSL certificate.
Firewall
A firewall is a network security formula that acts as a gateway among other networks. It allows secure connections to pass through and blocks traffic and destructive threats.
E-commerce websites get a lot of inbound traffic, so it’s imperative to install a firewall to stay safe. You never know who’s coming and going, and you should make sure you have a backup in case of a threat.
The two maximum types of e-commerce firewalls are:
Application gateways: These gateways on your network from external resources and only allow legal information to pass through.
Proxy firewall: A network security formula that filters messages at the application layer level.
When you configure your firewall, make sure it is configured for proper use. Otherwise, it would possibly let in malicious traffic and other threats.
HTTPS
Secure Hypertext Transfer Protocol (HTTPS) is a protocol that sends information between an Internet site and an Internet browser. When you create your website for the first time, it starts with HTTP, which lacks encryption and makes your knowledge visual to everyone.
Many users already know the difference between HTTP and HTTP and may not have trouble browsing an unprotected website. A small lock icon appears next to your URL when you use HTTPS, alerting users to a secure connection. This pushes them in the right direction and encourages them to continue browsing their site.
You decide
If you want to grow your business online, you want to make sure consumers feel when buying food with you. This means taking all security measures to encrypt your data and buy your knowledge securely. With these things in mind, complying with PCI shouldn’t be a problem.
How will you protect your e-commerce store?