Pepsi nods to two Pittsburgh Steelers enthusiasts who missed the Heinz Field party this year in a new video as a component of the manufacturer’s national “Made For Football Watching” campaign.
In the 4-minute video “Every Game Is a Home Game,” former Steelers supporter Ryan Shazier meets a loyal father-son fan couple, Tim and Pat Dougherty, to take them to their genuine seat while watching the house games.
In the video, Tim Dougherty says his circle of relatives has had memberships since 1976.The father and son describe what the connection with the Steelers has meant to the circle of relatives through intelligent and bad times, adding the death of the woman.Tim and his own cancer diagnosis.
“I know what it’s like to lose everything you love,” Shazier told him.
The “Made For Football Watching” crusade will come with several national television commercials, an online medium for all new content, a set of social filters, team-specific Pepsi branded products and regional activities, adding partnerships with 16 NFL teams.
For Steelers enthusiasts, Pepsi also released a virtual short film with JuJu Smith-Schuster, along with a cameo by Zach Banner, to launch a fan sweep. Steelers enthusiasts have the chance to earn souvenirs from steelers or one of 3 exclusive traditional motorcycles and the opportunity to sign up for Smith and Banner for a ride through Heinz Field.
To participate, the Pepsi Steelers fan portal at madeforsteelerswatching.com.
The regional initiative will feature Home Field Advantage in the South for Wonder house enthusiasts with snacks and prizes for game day, celebrations scheduled to start home games at the new Los Angeles football stadium.Angels, a fan-favorite jersey collaboration in the Midwest and the team.- Express content with fan-favorite players and alumni from all over the Northeast.
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