However, now that the platform hosts a wide diversity of content, adding long videos and multimedia, the call no longer seemed to have compatibility with its evolved purpose.
Impact of rebranding
The rebranding was not well received. The resolution provoked backlash from former Twitter employees, with some comparing it to “corporate seppuku,” likening it to ritual suicide.
According to Business Insider, media strategist Eric Seufert noticed a drop in the app’s ranking, from 35th to 54th place among the most downloaded apps. Users expressed confusion, with some comparing the new logo to that of an adult content site.
Marketing experts slammed the move as “totally crazy,” warning of a multibillion-dollar drop in valuation.
This content was partially produced by AI teams and was reviewed and published through Benzinga’s editors.
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