FC Barcelona has taken a new step in its virtual leadership by installing the first club to have more than 10 million YouTube subscribers. The NBA (14. 7 million) is the sports channel with the most followers than FC Barcelona on YouTube. In honor of Barca’s success, YouTube will deliver the Diamond Creator Award, a steel trophy with a glass play button given to all channels that cross the 10 million mark, to the club in the coming days.
Barca finished the 2018–19 season with a total of 7. 2 million subscribers (2. 6 million more than in 2017-18), and between 1 July 2019 and 30 June 2020, that figure rose to 9782472. Now that 2020-2021 is about to begin, he has surpassed 10 million, confirming his position as an undisputed leader among sports clubs on YouTube. The channel already has more than 65 million hours on its channel.
But apart from the symbolic figure of 10 million, Barça extended its advantage over its main competitors, having the Real Madrid striker, second, with 5. 92 million, while the football groups that stick to the Big Two of La League are Flamengo (5. 55) million), Liverpool (4. 98), Manchester United (3. 21), Juventus (2. 88), Manchester City (2. 72), PSG (2. 56), Chelsea FC (2. 1) and Arsenal (1. 96). By country, Barça has the most fans in the United States, Spain, Brazil, Indonesia and Mexico.
Barça were one of the first clubs to have a presence on YouTube, having made their first impression on the site in February 2006. The expansion of subscribers since then has been relentless. In June 2017, it had the first club to have more than 3 million subscribers, ahead of the largest sports competitions in the world (NFL, Olympics, LaLiga and Bundesliga), with the sole exception of the NBA, as well as all the the rest. sensitive football clubs around the world. In September 2018, it became the first club to achieve five million subscribers.
Apart from the subscribers, the other great measure to analyze the interest of the users is the visualization of the video. Boats also lead this category, and they do so season after season. In 2019/20, the FC Barcelona YouTube channel has registered 458 million views of its content. 30% more than last season, and far ahead of their competitors: Liverpool (419 million), Manchester United (258), Flamengo (161) and Real Madrid (157). Since their first video in 2006, Barça have registered more than 1. 7 billion prospects.
Barça’s impressive subscriber figures are even more impressive when we see that La Liga clubs are unable to post match highlights on YouTube, just like Premier League and Serie A teams. Their content strategy is based, therefore, on the design of content in particular adapted to YouTube, where the duration and type of videos viewed are very different from those of other sites such as Instagram, Twitter and Facebook. The paintings, therefore, focus on local content based on entertainment for younger enthusiasts who employ the kind of visual language they identify with, than in press meetings and richer news articles. So, in addition to popular Behind the Scenes venues, other hit content has included Barça Emojis, Most Lelihood to Array . . , 90 Seconds Challenge, and The 7 Seconds Challenge, as well as a partnership with content creators from a successful site.
On-demand videos, over the more than two seasons, have been complemented by live content based on Barca’s games. The Barca Live exhibition produced through Barca Studios mixes news content with pre-match preparation, in-game politics and entertainment features, where fan participation plays a central role.
The 10 million mark was reached at a time when FC Barcelona is immersed in a series of products that are already part of its virtual ecosystem, such as the launch of Barça TVArray, the CULERS Premium Membership program and the online edition of the Barça Store Camp Nou. Barca’s social networks have played a central role in these advances by publicizing these new products online that, in the next five years, are expected to make virtual commerce one of the club’s main sources of income.
“On YouTube, we are committed to reaching our enthusiasts through content designed and created especially to nurture the interests of the audience of the channel and by adapting the formats to the particularities of the channel. This good fortune reinforces a long-term consolidation strategy that has put us at the forefront with criteria of excellence that we hope to maintain.
“The recent opening of The Barca Studios helps us stay ahead of the curve while making our content compatible with our own audiovisual products such as Barca TV’s newly created service. “