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Facebook is looking for the most productive tactics to advertise reliable data on the platform. One of your next tricks may be to simply associate user profiles with their news subscriptions. Today, the company revealed that it is running with publishers to verify a new account fix feature.
This works like this: when Facebook identifies a user’s subscription to an attractive publisher, it invites them to link their subscription account. Once the accounts are connected, if the user clicks on a paid link through Facebook, they may not have to sign in to access the content. Users who link their Facebook and news accounts will also see more stories from those publishers on Facebook News.
Facebook is testing the feature with a handful of publishers, from The Atlantic to Winnipeg Free Press, and the first check effects are promising. In June, subscribers who connected their Facebook accounts clicked 111% more on articles than those who didn’t link their accounts, Facebook said in a blog post.
“People are tired of their accounts and passwords, so it’s no surprise that one of our readers’ most common court cases is that they also have to log in and, of course, when that happens, they don’t. forget your username or password,” said Christian Panson, vice president of Digital at Winnipeg Free PressArray in a statement. “Once a reader has connected their subscription, any scale they make to us from Facebook provides seamless, frictionless delight directly to the content they expect.”
Platforms, such as Facebook and Apple News, and publishers are looking for paintings from each other. Facebook reportedly gave publishers millions of dollars to participate in its compromised news tab, which the company is now expanding to more countries. Facebook said he was committed to selling original stories, but was also suffering from finding enough coverage in local media.
Ideally, selling reliable data on the platform will help Facebook recover the wrong data. The feature can also allow publishers to offer more nonpublic reports and recommendations on Facebook, or it can be just another way for the giant to take over more data.