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Apple has blocked Facebook’s attempt to inform users of the 30% payment that Apple would assume on all in-app purchases with a new online opportunity feature, Facebook told Reuters. Apple reportedly told Facebook that the update violated an App Store rule that prevents developers from displaying “irrelevant” data to users.
Facebook planned to launch a new tool in its app that would allow online influencers and other companies to host paid online events to recover the profits lost from the global fitness crisis. The feature allows Facebook users to purchase event tickets directly through the app.
Long-standing regulations from Apple’s App Store mean that the iPhone manufacturer has a 30% reduction in all in-app purchases. When Facebook asked Apple to waive fees so that it could transfer all occasional profits to business owners, Apple allegedly refused.
The feature is now available in the Facebook app, without the message informing users of Apple’s 30% charge. The above symbol posted via Facebook before this month to show how the message would have been seen.
“More than ever, we deserve the opportunity to help others perceive where the money they are making for small businesses is going. Unfortunately, Apple has rejected our understanding of transparency around its 30% tax, but we are still running to earn this data will be in the app experience. Facebook said in a statement.
Apple responded to a request for comment.
Nothing in Apple’s movements is new here: the company has been consistent in preventing other apps like Netflix and Spotify from discussing App Store policies, for example, explaining that users can pay for their services over the Internet without Apple making a cut.
What’s different in this case is that, through a preview of the message before presenting it in the review process of Apple’s App Store, Facebook obviously fuels the debate about how Apple controls apps on its iOS platform, at a time when Apple is already facing antitrust lawsuits. and the government is investigating alleged anti-competitive actions.
A vocal critic was the author of Fortnite Epic Games, which has continually called the “App Store” a monopoly. Earlier this month, Apple got rid of Fortnite’s App Store after Epic Games brought a direct-in-app payment option for its in-game currency, in violation of App Store rules. In an orchestrated movement, Epic Games temporarily filed an opposing lawsuit with Apple, accusing the company of anti-competitive behavior.
Since then, Spotify and Microsoft have sided with Epic on the subject, and Facebook’s most recent action suggests they have selected the best friend in the growing controversy over Apple’s App Store policies.
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