The macOS Big Sur Public Beta is now available. Here’s how to get it.
The iOS 14 Public Beta is now available. Learn how to get it on your iPhone or iPad
Wait For Arm? Or buy a Mac now? Discuss.
Presented at WWDC in June.
Apple’s next-generation macOS system.
iPad Pro design? New sizes?
Four new 3-size phones with 5G and new RA capabilities.
Facebook warned advertisers that Apple’s upcoming anti-tracking team may result in a more than 50% drop in Audience Network publishers’ profits due to the removal of in-app ad customization.
In a blog post, Facebook said it didn’t collect the Advertiser ID (IDFA) of Facebook-owned apps on iOS 14 devices, as Apple has added a feature that asks users to settle for ad tracking to prevent crossovers and crosses. Applications. monitoring of the one used to provide targeted advertising. Facebook says it’s not a replacement it needs to make, however, Apple has “forced that decision.”
This is not a replacement we need to make, but unfortunately Apple’s updates to iOS14 forced this decision to be made. We know this can seriously affect publishers’ ability to monetize through Audience Network on iOS 14, and despite our most productive efforts, it can make Audience Network so useless in iOS 14 that it may not make sense to offer it in iOS 14. in the future.
Facebook warns that iOS 14 may make Audience Network useless in iOS 14 and may not be featured on the platform in the future. Facebook says it will have a limited ability to deliver classified ads targeted in iOS 14. Some iOS 14 users might not see any classified ads from Facebook’s Audience Network program, while others will see less applicable classified ads. Publishers and developers using Facebook’s Audience Network program depend on the decrease in CMP.
While it’s hard to quantify the effect on publishers and developers at this point with so many unknowns, during testing, we discovered a 50% drop in revenue from audience network publishers when cell phone customization was removed. ad-installing campaigns. Actually, the effect on Audience Network on iOS 14 can be much greater, so we’re using short- and long-term methods to help publishers make those changes.
IOS 14 has a featured “Follow” segment in the Privacy component of the Settings app, where users can disable the option that allows apps to track them all together. Even if this feature is disabled, apps still want to ask permission to track users on apps and Internet sites owned by other companies, which is a blow to silent tracking related to advertising that took positions in scenes.
Facebook says many of its developers and publishers will be “hurt” through iOS 14 at an “already complicated time” and that it plans to invest time and resources in creating monetization products for publishers and platforms outside of iOS 14.
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