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Facebook will now allow individuals, companies and other organizations to make cash on occasions made on the platform, the company announced friday.
True to their name, online payment occasions allow account holders to qualify for occasional entries or logs for online events held on Facebook. According to Fiji’s Vice President Simo, guilty of Facebook’s app, the feature has been developed to help small businesses tackle the coronavirus pandemic, which has devastated sectors such as retail, restaurants and face-to-face occasions.
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“We’ve been testing this product for some time and it’s now available for Pages in the United States and 19 other countries,” he said at a news conference friday. “Starting today, business creators, educators, and media publishers can start making money through online occasions to help them grow their business, connect with our network, and succeed in new audiences around the world.”
Through Facebook pages, where account holders can create, advertise, and organize events online, they can now set and collect related fees.
In a blog post, the company said it combined marketing, payment and live video “to satisfy the desires of end-to-end companies.” Facebook said it tested the feature and saw account holders hold specialized conferences, anecdote nights, podcasts, intimate parties and entertainment and lifestyle events, such as boxing matches, cooking categories and fitness categories, among others.
In addition, Facebook will be reduced for at least one year. But that doesn’t mean others, like Apple, don’t.
Simo took a look at the corporate iPhone for not easy a payment formula that gets 30% of in-app transactions, like those of Facebook events, even “at a time when businesses are in trouble,” he said.
Facebook asked Apple to reduce fees or let Facebook pay, “so we can absorb all prices from companies in COVID-19 issues,” he added, but the answer was no.
The revelation comes after Apple suffered a lawsuit Thursday through Epic Games, making the game app popular, for similar reasons. Fortnite started from the App Store to introduce its own direct payment feature instead of Apple’s own service. Now, the developer accuses Apple of monopoly behavior, fueling lawmakers’ considerations of the tech giant’s anti-competitive technique in its App Store.
At first glance, the case is just another bankruptcy in the war between smartphone platforms and mobile app developers, who have long complained about unfair treatment. But over the years, cellular app ecosystems have primary economies, which marks the factor in the scope of federal investigations and congressional research at home and, more recently, research in the European Union.
For Paid Online Facebook events, the iOS design “means that small businesses and creators will lose 30% of every dollar they earn when they sell a price ticket for the event online,” Simo explained. But on Android and the web, where Facebook Pay is available, the company won’t charge a payment for occasional online, so small businesses will get 100 percent of the profits they generate.
The challenge has confused the implementation of the feature because Facebook says account holders will keep all fees, and you’re obviously not satisfied with that.
In addition to the payment structure, the function itself seems like a progression for video and its application in the retail sector.
Live streaming was already an ongoing trend before the pandemic. But now, being the video a great force in those COVID times, retail outlets still closed or in reopening stages can watch live videos and all their permutations become a very important component of their survival plan.
It’s nothing: according to the Forrester company, U.S. retail. It will be de reveled with losses of $321 billion this year until 2019, and a recovery that will take up to 4 years.
Until then, the more capacity brands and outlets have, the better. And a paid option can be more valuable than loose options, regardless of the charge involved. There is a total diversity of retail psychology on how prices and tariffs are used to create prices for consumers and stimulate interest.
Consider a logo that costs a small $5 directory for an exclusive or influential people-centric occasion that returns $10 on purchases. Or good-looking, paid demonstrations that focus on sensitive issues, with exclusive or anticipated availability of featured and on-demand products. This may even trigger some clothing or luxury logos to play with billing the initial rates for VIP looks at virtual fashion shows or conversations with a designer, for example.
Paid online occasions can be a useful feature in the retailer’s toolbox, as they can attract qualified shoppers to a medium they already consume voraciously. Such scenarios would provide prices to consumers, which is a key attention for them at this time, and may even help ensure that other people buy their stores. If the function works this way, it would be difficult to overestimate the price, even if the payment of the transaction is a component of the trip.