Facebook has been busy this year with the election season that has come to us here in the United States. They have been criticized for everything from manipulating politicians to incorrect user information in polling stations.
They responded with new features that empower the user and official channels that have voting-related elements.
Control has been alive and kicking since the 2016 elections, when he discovered that the incorrect information was spreading across the platform.
Facebook’s “news exemption” meant that ads displayed through those publishers had to be characterized as policies or comply with the regulations imposed on them.
Tracking those moves means that Facebook wants to outline entities very accurately. First, this is how Facebook describes whether an entity is a political body or a politician:
These definitions are because they are referenced in this new policy which will outline a political medium.
The next step is news agencies where the actors discussed above can be stakeholders.
Include:
Publishers who, as a means of communication, meet the above criteria, will receive a different treatment.
They will still be allowed to register as a press entity, but their scope will be more limited. That is, they will be eligible to be included in the News tab and will be allowed to use news messaging features on the Messenger platform or in WhatsApp Business.
Aside from the tribulations discussed earlier since the 2016 election, there’s probably something else that has motivated the timing of this increase. Last July, Google demonstrated that it would put in place new policies to take additional strong action against advertisers hiding their identities, but it would also not allow the distribution of illegally received data to click on their ads.
Facebook showed axios. The full draft can be found here.
The Axios website also discusses more details about Google’s click bait and identity masking restrictions.
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