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Meta said it will create an optional experience to bring those AR effects back to its platforms soon. AR effects are also disabled on Messenger, Messenger Kids, Facebook, and Portal in Texas and Illinois.
The company maintains that the generation it uses to create its AR effects and programs is facial popularity generation and is used for identity purposes.
“The generation we use to force augmented truth effects like avatars and filters is facial popularity or any generation covered by Texas and Illinois laws, and it’s used to identify anyone,” Meta said in a statement. The company shut down its facial popularity formula last year, erasing the facial scanning knowledge of more than a billion users.
Facebook has come under scrutiny for its facial popularity generation in recent years, with a ruling passed on awarding a landmark $650 million settlement in favor of users in a lawsuit in Illinois last year. Texas is also suing the social media giant for its use. of facial popularity generation, saying that it has not received the correct consent for the biometric data of Texans, which violates the state’s privacy laws.