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Facebook is moving away from the Oculus brand.
The company says it’s turning its organization’s call from augmented truth and virtual truth to “Facebook Reality Labs,” an organization that will surround the company’s AR/VR products, the Oculus, Spark and Portal brands.
The name of the company’s AR/VR search department was from Oculus Reseek to Facebook Reality Labs in 2018. This department will now be known as FRL Reseek.
Facebook also announced that Oculus Connect, its annual virtual real developer conference, will be renamed Facebook Connect and will run out entirely on September 16.
Oculus has had a very different lifestyle within Facebook than other high-level acquisitions like Instagram or WhatsApp. The organization has been more deeply incorporated into the center of the company, either in terms of leadership and organizational structure. The entire AR/VR organization is run by Andrew Bosworth, a former company executive who is a close confidant of CEO Mark Zuckerberg.
Andrew Bosworth
In a sense, call replacement is an indication that Facebook’s product ambitions in the AR/VR world are higher since the acquisition of Oculus in 2014.
Facebook no longer only creates headsets, it also creates augmented truth glasses, adds AR software integrations into its main app and Instagram Spark AR and, yes, they still do things with the Facebook portal.
In some other sense, adding the term “Labs” to the end of a multi-year department with various products in which it has spent billions of dollars results in Facebook doubling the concept that everything is (1) quite experimental and (2) not contributing so much to Facebook’s backline. Chances are this is a home for Facebook’s long-term moon shooting.
The update will likely disappoint some Oculus users. Facebook’s reputational unrest seems anecdotal and have a strong roots among PC players, leaving some Oculus enthusiasts dissatisfied with any news that the Oculus logo is in addition to Facebook’s main organization. Last week, the company said new Oculus headset users will have to log in to the platform with their Facebook account and will gradually delete Oculus accounts over time, a replacement that has met with the hostility of experts who think Facebook would stay longer. distance between the main social app and your virtual truth platform.
At this point, Oculus remains the logo of the virtual reality headset sold by Facebook and the company argues that the logo is not going anywhere, but directionally, it turns out that Facebook aims to bring the logo closer under its wing.