The European Union has introduced a large-scale antitrust investigation into Google’s $2.1 billion deal to win over portable device manufacturer Fitbit, expressing fear that it will further consolidate Google’s dominance in online advertising by giving search engine giants unsused public knowledge about Fitbit’s health.tracking devices.
The European Commission said in a press release that it would see how the knowledge gathered from Fitbit’s fitness trackers would increase Google’s “knowledge advantage” by customizing online classified ads in a way that would harm its competitors.
The regulator will also read about the effect of the agreement on the virtual fitness industry in the region, specifically whether Google can make it more complicated for other brands of portable devices to integrate their products with Android-based mobile phones.
The authorities have set an initial deadline of 9 December to approve or veto the agreement.Reacting to the survey’s news, Google said in a blog post that “the agreement considers devices, data,” adding that there is a “dynamic competition.”on the smartwatches and the area’s exercise tracker.
America’s tech giant has been in the world to be a global giant. But it’s not the first time He said he wouldn’t use the Fitbit device’s fitness knowledge for classified Google ads and would allow Fitbit users to view, move, or delete their nonpublic knowledge.
Regulators around the world, adding the FTC, have started reading about small competitor takeovers through giant generation companies.
“The use of portable devices among European consumers is expected to increase especially in the coming years.This will go hand in hand with an exponential expansion in the knowledge generated through those gadgets.This knowledge provides key data on the life and fitness scenario of users of these devices,” said Margrethe Vestager, European Commissioner for Competition in the press release.”Our research aims to ensure that Google’s knowledge collected through portable devices as a result of the transaction does not distort competition.”
Since the announcement of Google’s plan to obtain Fitbit in November 2019, the agreement has been subject to scrutiny by government agencies, adding the US Department of Justice to the U.S. Department of Justice.But it’s not the first time And the Australian Competition and Consumer Commission (ACCC). In June, the Australian regulator expressed fear that the agreement would allow Google to further consolidate its position and remove barriers to access for potential rivals.In addition to investigating the acquisition, the U.S. Department of Justice has not been a good idea of the acquisition.The U.S. is also investigating allegations that Google was involved in anti-competitive behavior.
Google’s $2.1 billion Fitbit deal faces in Europe, Australia (Wall Street Journal)
Department of Justice to acquisition of Fitbit (Forbes) for $2.1 billion by Google
I’m a Reporter for Breaking News in Forbes, with a policy of generating vital coverage and commercial news.Graduated from Columbia University with a master’s degree in business and
I’m a reporter for Breaking News in Forbes, with a policy of generating vital coverage and commercial news.Graduated from Columbia University with a master’s degree in economic and commercial journalism in 2019.I worked as a journalist in New Delhi, India, from 2014 to 2018.Do you have a news board?DNs are open on Twitter @SiladityaRay or email me to [email protected].