When Anne Marie Squeo won her flaming red Tesla gaming app vehicle in 2020, the 55-year-old marketing and communications professional felt like she joined a special “club” of other people who were doing anything to help the medium environment, while driving. taste. But last year, when Tesla boss Elon Musk shared right-wing conspiracy theories on Twitter, posted a photo of guns next to his bed and proposed scenarios for resolving the war in Ukraine that were categorically rejected by one of the leaders wisest people in the country, President Anne. Maria. satisfaction gave way to shame. “It was very depressing, and sometimes embarrassing, to drive that car,” said Anne Marie, a former journalist who lives in Connecticut and wrote an article about her discomfort. “I wondered if other people were judging me and I wasn’t looking. ” Once hailed as the secret to Tesla’s success, Elon Musk now appears to be one of its biggest problems, as his constant stream of politically charged posts on social media alienate key portions of Tesla’s visitor base, just when The increased festival is beginning to eat away at the company’s dominance in the electric vehicle market. Tesla’s share price plunged by about two-thirds last year, the biggest drop since the company went public in 2010, reflecting concerns as well as worries about production disruptions and the impact of high debt rates and a weaker economy in Deguyd. In December, major investors (some of whom are long-time allies of Musk) publicly expressed their concerns. Array accused him of abandoning Tesla after its $44bn (£36. 4bn) acquisition of Twitter in October and damaging the carmaker’s brand. The fact that Musk sold about $20 billion in Tesla stock last year (sales that weighed on the stock and were boosted at least in part through the Twitter acquisition) didn’t help. attendance. “He charges one and one and one and anyone a ton of cash. In fact, he didn’t protect Tesla shareholders,” says investor Ross Gerber, who is now seeking a seat on Tesla’s board and calling for reinstatements, adding which begins to spend money on advertising, anything that Tesla has long prided itself on being able to do without. Gerber, a principal at Gerber Kawasaki Wealth and Investment Management and a self-described friend of Musk, says he is confident in the company’s fortunes and that he has increased his company’s holdings as stocks have fallen. But he says the company wants to have a committed executive leader and create his own voice, distinct from Musk’s. “It’s very hard to believe today that Elon is a positive exposure force for Tesla,” he says. Musk, who has more than 127 million followers on Twitter, this week rejected rumors that his unfiltered taste on social media was hurting the Tesla brand, saying his large audience “speaks for itself. ” . But in recent weeks, faced with considerations about the visitor deguyd. Array, Tesla announced significant tariff cuts in the United States, Europe and China, up to 20% on some models in the United States. Analysts hope the move will mitigate some of the damage to the brand, as monetary considerations outweigh visitors’ ethical qualms. But the move will hurt the company’s profit margins and, for some car visitors, there is no turning back. Indie Grant, who works in New Zealand’s insurance industry, ruled out a Tesla due to Musk’s politics when purchasing an electric car last year and opted for a Peugeot. “Because you’re so attached to the brand, buying a Tesla feels a lot like a passive but normal ad of ‘I think Elon is great. I love either of them and either of them and whatever they do,'” the 35-year-old said. says the one-year-old. That’s not the message we were looking to convey and with so many options, taking that out of the running didn’t represent too many possible options. ” There are few things that would prompt other people to buy Tesla now, says Indie. “My opinion of Tesla would only reposition itself if it were no longer related to her. ” Musk has already found himself in a difficult situation due to his social media posts: one of them, which contemplated acquiring Tesla in 2018, sparked accusations of fraud by regulators, for which the company and Musk paid 20 Dollars. He was in court this week to preserve his position in a class-action lawsuit brought by shareholders who claimed they lost cash in the stock price fluctuations that followed his release. Another case: treatment of a man involved in the rescue of Thai schoolchildren, described as “pedopathic”, led to a defamation suit, which Musk won, after saying that he did not believe the insult was taken seriously. Today, however, Musk is not just another user who tweets: he is the owner. That raised the option that his political views, which he increasingly inventories, could also influence how Twitter moderates content on its site, a factor Guyy described, adding that Musk, is vital to American democracy. after taking office. , Musk took steps to temporarily lift the ban imposed on former US President Donald Trump and also posted a tweet saying: “My pronouns are Prosecute/Fauci,” in reference to Dr. Anthony FauciArray, the public face of Covid-19 in the United States. Joined. 19 – sparking outrage among liberals, who are most likely to buy electric cars in the United States, Tesla’s largest market. “A lot of this is a political story,” says Jordan Marlatt, a generational analyst at Morning Consult, who tracks public trust in thousands of brands in the United States and has noted a sharp drop in favor toward Tesla among Democrats since April, when Musk was the first to flee. he announced the deal with Twitter. “He has been much more frank than before about his private politics and that is reflected in customer sentiment. ” Marlatt says brands typically recover from damages caused by politically charged incidents within 90 days. “What’s different about Twitter and Tesla is that steady pace,” he says. “It’s one and any of the two and any of the two days, at most one and any of the two and any of the two and any of the two hours infrequently. ” Anne Marie, who voted for both Democrats and Republicans, says that beyond the controversies they seemed like isolated cases, but the avalanche of comments last year left her exhausted. “Elon Musk is a bit of a wild car, that’s nothing new,” she says. “What was different was this point of consistency in doing it over and over and over and over and over and over and the fact that he was actually addressing social issues with the obvious goal of pissing off other people. ” She says right now he can’t believe he’ll buy a Tesla next time. time he wants a car. “At the end of the day, there are a lot of possible options to choose from: Are you really going to ally yourself with a company that may no longer have your positions? 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