Could Dwayne “The Rock” Johnson be busier right now?In addition to already being one of the most prestigious Hollywood actors today and a beloved icon in the world of professional wrestling, he has also built his own business empire over the years. With the logo of Tequila and the company Seven Bucks Productions due to his prestige as owner of the XFL American Football League (to name a few), Johnson continues to triumph at new heights in his arduous career.
In 2021, Johnson introduced ZOA Energy alongside his fellow co-founders, adding to his close friends chief innovation officer Dave Rienzi and visionary director Dany Garcia. Today, those three ZOA leaders have given me the exclusive opportunity to announce their newest creation, ZOA Powder.
Johnson told me, “Like three other people who have been using powder pre-workouts for years with various corporations (some wonderful, some not so smart), we had the opportunity here to take a look at the formulas and control them, and make sure that only the most sensible quality ingredients were inside. It was also a wonderful opportunity for us to take a look at everything that exists in the market and see if there is a way to replace and replace the paradigm a little bit and create something that does not exist in the market.
Rienzi added: “All of our consumers are people who are very concerned about their health. They love fitness, so it made sense for us to enter this pre-workout category to offer our consumers a product that allows them to get the most out of their workouts.
The new ZOA powder not only contains a one-of-a-kind nitric oxide carrier formula, but is also NSF qualified for sports, ensuring that products under this rare certification meet a strict set of public fitness coverage standards. Johnson told me that it is the acceptance as true that exists between ZOA and its consumers that makes this NSF certification even more important, as it provides greater peace of mind to ZOA’s unwavering and growing visitor base.
According to the ZOA team, 53% of its dollar growth over the past 52 weeks came from new, new customers in the energy category. Garcia said of ZOA’s evolution over the past two years: “We have noticed a wonderful and consistent expansion, year after year. Lately we have 42,000 distribution points. We have increased 28% year-to-date in gross sales. We have noticed the change of our clients: we were a little more heavy men and now we have noticed a number of female clients. entering the market, which has been exciting for us.
Dany Garcia, co-founder and visionary director of ZOA Energy.
Beyond his founding title, Johnson is also director of energy at ZOA, traditional titles he says he enjoyed creating with Garcia and Rienzi. So what would Johnson say he focuses more on today in his leadership role and in his day-to-day jobs at ZOA?
Johnson said, “For me, the main goal is to continue to magnify ZOA’s voice and brand. Keep magnifying myself through my own platforms: I have a pretty smart success and a pretty smart acceptance also with the other people I communicate with. daily through my megaphone. The other vital point is to make sure we keep letting innovation, ingredients and formulas lead the way. That’s one of the reasons we started all of this in the first place.
For many of us, we knew Johnson from his debut as a stunning wrestler for “The Rock” in WWE, followed through years of building his superstar prestige in Hollywood as the lead in films like Moana, Black. Adam, Juguyji and the ever-expanding Fast Franchise. Being two of his top unwavering collaborators, I asked Rienzi and Garcia if they could pull back the curtain so Johnson’s fans (whom they call DJs) can better understand the businessman he is, beyond the wrestling ring and the big screen.
(From left to right) Dany Garcia, Dwayne Johnson and Dave Rienzi arrive at the world premiere of JUNGLE CRUISE, Array. [ ] held at Disneyland in Anaheim, California, on July 24, 2021. (Photo by Kevin Mazur/Getty Images for disney)
Garcia said, “I am very fortunate that DJ has been my long-time business partner for several decades. It’s an area where Dwayne asks us and pushes us all to say, “What can we do better?How can we offer more and how can we bring joy?It’s a wonderful environment to paint. The wonderful thing about DJ is that what you see with him, digitally or on film, and what you think that translates, when it comes to corporate leadership, is truly the truth. .
Rienzi added, “All of us are deeply passionate about fitness. It’s just wonderful to have an organization of like-minded people working together on innovation.
Being a self-proclaimed entrepreneur himself, I wondered what Johnson would say about being an effective entrepreneur in 2023 and what qualities he strives to include by leading multiple businesses and projects at once, as he does.
Johnson said: “One of the key elements and key anchors has been that we, as marketers and founders, take risks and have the courage to take dangers. Now, of course, it is necessary to assume measured and prudent dangers. It is necessary to surround yourselfwith the right other people: the right ambitions, shared ambitions. Before I entered the entertainment world and Hollywood, and even before I was delivered to the big lights of WWE, I wrestled in flea markets and auto shows, and I fought in used cars. When you start your car business this way (fighting, pushing, scratching, making $40 a game) you move on to a more appreciative business, but also, I think, with a greater willingness to tear yourself apart, rip your face off anything and go through it.
I concluded our verbal exchange by asking Johnson what he likes most about his career and life lately, something he hadn’t experienced before launching ZOA and his many other business engagements today.
Dwayne “The Rock” Johnson with his ZOA Energy products.
Johnson said: “I think what I’m most proud of and what I appreciate most about this moment and this position in my life is that you’re lucky at something, I think, if you’re smart at it and you’re running hard.
He continued, “I also like to think that what I appreciate most about this position now is that we’re sitting in a position — and I admit that, Jeff — where the air gets thin and I’m grateful for that every day. . What motivates me even more than ever is the concept that we can faint and build more mountains and look for wonderful partners to build more new mountains. In the spirit of building a new mountain, I have the luxury and privilege of bringing each and every one with me, so that we all set off and build a new mountain.