Sydney, Sept. 7 (IANS) Google reiterated Monday that it was passing the vast majority of advertisers in cash paying the search engine giant directly to Australian publishers and that it cannot be blamed for the decline in classified ads. classified in newspapers.
The company said it does not oppose the concept of an Australian code called “Media Trading Code” to monitor dating between news companies and virtual platforms.
“We have already entered into agreements to pay publishers for the content of a licensing program and several Australian publishers have joined us.
“But what we agree with is a totally unworkable law from the point of view of product and advertising.We know that many voices have asked for adjustments to existing law,” Google said.
In a scathing attack on the Australian government’s resolution to increase the bargaining force of media organizations over paying for news inclusion on their services, Google last month called the proposed adjustments unfair, while warning users that the new regulation will search Google and YouTube. .
Google had warned Australians that the proposed “Media Trading Code” could even lead to the transmission of their knowledge to giant data companies.
In a new blog post, the company said it had been wrongly accused by top publishers of “stealing” news content.
“In 2018 we sent more than 3 billion clicks and visits to Australian news publishers, free of charge, allowing them to make money by running their own ads, posting other articles or turning Internet users into new paid subscribers, estimated at $218.millones.de value,” Google explained.
Google said it made money from classified ads and didn’t run classified ads on Google News or the News tab in searches.
“For many years, we have made education publishers make money by offering them equipment and technologies that sell advertising on their sites,” the company said.
In July, Google announced a series of new donations to pay for the content license for a new news product released in the coming months.
Recent research for Google through AlphaBeta economists shows that the loss of profits from newspapers is basically due to the loss of classified ads for online classified corporations such as Domain, Realestate.com.au, Carsales and Seek.
Between 2002 and 2018, newspaper revenue increased from $4.4 billion to $3 billion.
“Of this decrease, 92% was attributed to the loss of classified ads, and the maximum of this ranked profit went to online suppliers targeting niches such as job offers, second-hand goods, or genuine property listings.Almost none of them went to Google,” the corporation said.
On 20 April, the Australian government ordered the Australian Competition and Consumer Commission (ACCC) to expand a mandatory code of conduct to address imbalances in the bargaining force between Australian media corporations and Google and Facebook.
The draft code would allow media corporations to negotiate or jointly with Google and Facebook to pay for the inclusion of news on their services.
–IANS
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