Disney has modestly expanded its already significant presence on Apple Vision Pro, announcing a National Geographic-exclusive immersive winter background environment for the beloved computer headset and four other major Marvel films in 3D.
The 4 films added to the studio’s Disney streaming service on AVP are The Avengers (2012), Avengers: Age of Ultron (2015), Ant-Man (2015), and Ant-Man and the Wasp (2018).
The two Avengers films have amassed more than $2. 9 billion in international film receipts, making it one of the most successful film releases of all time. The Ant-Man projects weren’t as smart at the box office, but they still made around $1 billion. in international income.
Apple Vision Pro debuted in February with a series of Apple-provided background environments taken from highly realistic real-world natural settings, adding a lakeside view of Mount Hood in Oregon and a desert scene atop Joshua Tree National Monument.
The environment changes throughout the day and night, and also comes with soft background sounds, such as raindrops and wind. Turning the AVP’s crown mechanism allows the environment to opaquely block the external landscape or make the virtual environment transparent so the user can see what is happening around them.
The new National Geographic setting features an immersive snowy scene from Iceland’s UNESCO World Heritage-listed Thingvellir National Park and is available exclusively to Disney+ subscribers. This is NatGeo’s first AVP project, captured through the organization’s photographers using high-resolution three-dimensional models captured on site using photogrammetry and gigapixel panoramas. It features a northern lights in the middle of the night.
“Creating this immersive environment was the natural next step we needed to take to build on that legacy and continue to allow audiences to revel in the beauty of our natural world and see places they could never reach otherwise,” said David Miller. , senior vice president of National Geographic, in a statement.
Apple has unveiled its immersive headphones with around 150 3D videos as part of Disney’s Array subscription app, among other offerings. Apple even used a scene from James Cameron’s Avatar: The Way of Water as part of its 30-minute headphone demos in its retail store. points of sale in the United States. The company recently announced that it will begin promoting the headphones in nine more countries before the end of the year.
More recently, Disney added an AVP-compatible episode of its Marvel animated series What If. . . , titled What If. . . An Immersive Story.
External estimates of AVP sales have been modest, less than 500,000 units. Apple has not released any sales figures. The likely slow start is not surprising given the starting AVP value of $3,499. It has been criticized for its value, which is about 10 times that of Meta’s much less capable but market-leading Quest headphones.
But AVP also offers high-end video, audio, telepresence, and other immersive technologies that are unrivaled in the advertising market. It also integrates with Apple’s vast hardware and software ecosystem, which already runs thousands of apps from other Apple platforms.
Technical representative and essayist Matthew Ball recently talked about the many years of AVP and Apple, to what Tesla went through to launch its electric vehicles, starting with a model that costs more than $100,000 while figuring out production processes, charging networks and the rest. . on the way to building a $35,000 electric vehicle.
“So it’s not just about building an ecosystem of developers, understanding what consumers need and betting on value points, features, weight, shape and compatibility and things like viewArray, but it’s about to build the infrastructure to reduce costs,” Ball said.
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