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The 2024 smartphone market reports are in, and they paint a picture of recovery, rivalry, and shifting momentum. After two challenging years, some brands made bold moves to grow, while others worked to hold their ground. We picked out some of the most interesting nuggets.
After two years of decline, the global smartphone market rebounded in 2024 with an expansion of 6. 4%, according to a report by the International Data Corporation (IDC). that Samsung retained its position as the world’s most sensible smartphone maker with 19% of sales, while IDC’s insight shows that Apple overtook Samsung for the most sensitive spot. No doubt, either brand has enjoyed the height for their flagship devices.
Xiaomi The transparent expansion leader among the most sensible brands. The corporation has added more emphasis on premium smartphones while aggressively expanding into emerging markets, securing the third position in the world. Chinese brands in regions such as Asia, Africa, and parts of Europe, with affordable and mid-range devices driving their success.
Apple experienced fourth-quarter competition outside the gates, capturing 23% of the market its cutback release season. The iPhone 16 series was well earned in emerging markets such as India and Southeast Asia, where the company has expanded its presence. IDC noted that Apple’s strategic emphasis on non-core markets has helped offset slower sales in more saturated regions such as North America and Western Europe.
Samsung worked abruptly the year despite the competition, with a counterpoint highlighting its Galaxy S24 and A-Série devices as key engines of its success. These models were popular in Western Europe and the United States. Mixed reports highlight the close race between Apple and Samsung in an increasingly competitive market.
Another vital trend in smartphone sales in 2024 was the increase in Ultra Premium phones, with airplanes of more than $ 1,000 when seeing significant growth. Counterpoint said the financing characteristics in the countries that come and the richest subsidies in the market have encouraged consumers to spend more. Meanwhile, smartphones compatible with Genai have begun to make their brand, are largely limited to the best purpose models for the moment.
How things take their position in 2025 is unclear. Last year’s expansion has been driven through an inventory and an international economy, however, demanding situations such as supply chain pressures and prolonged repositioning cycles remain. According to IDC, brands are on AI innovation and the progression of premium products to remain competitive in an evolving market.