Beverly Hills Polo sued Amazon Month for “widespread sale of counterfeit products. “
Amazon has “zero tolerance for counterfeits”
Recently, Flipkart filed an out-of-court settlement with Skechers in a six-month-old product counterfeit case.
Issuing a strict injunction against the sale of counterfeit goods on e-commerce platforms, the Delhi High Court ordered Amazon Seller Services to remove some distributors from its platform after the Beverly Hills Polo Club said they were promoting counterfeit goods on Amazon.
In a July 16 ruling, the court said, “The defendant will have to promptly remove from its platform any URLs flagged through the plaintiff that sells products that violate the plaintiff’s right. “
Major Brands, founded in Mumbai, operates Beverly Hills Polo Club franchises in Indian cities, as well as New Delhi and Mumbai. But the case was filed through Lifestyle Equities CV, the company that owns the brand.
Notably, Beverly Hills Polo has a deal with Cloudtail, one of Amazon’s leading stores, to sell perfumes and fragrances online. The company sells any other products online in India, its lawyers told the court, according to the ruling.
Beverly Hills Polo took Amazon to court last month, alleging that some of its distributors were engaging in a “widespread sale of counterfeit products, clothing, accessories, and perfumes. “
Lawyers for Beverly Hills Polo said Amazon removed some URLs after sending a legal notice, but then new links appeared on Amazon’s site.
However, Amazon has “zero tolerance for counterfeits. “
“We remove parts suspected of being counterfeit as soon as we become aware of them, and we suspend or block bad actors suspected of engaging in illegal habits or violating the intellectual property rights of others,” an Amazon spokesperson said.
“Beverly Hills Polo’s brand and products are sold and shipped through Amazon and when you ask them who your suppliers are, they probably won’t tell you,” said Mohit Goel, an attorney with Beverly Hill Polo.
This is the first time that counterfeits and counterfeit products have caused disruption in e-commerce businesses.
In recent years, there have been several court cases from consumers and businesses opposing distributors accused of promoting counterfeit products.
Thanks to this, corporations such as Tommy Hilfiger, Lacoste or Calvin Klein have helped to confiscate thousands of counterfeit products, basically clothing, through forensic searches in merchants’ warehouses or small platforms specialized in fashion.
Some of those reported include:
With e-commerce expected to reach a $200 billion industry by 2026, the upcoming national e-commerce policy is one of the most critical steps in the fight against counterfeit products on those platforms.
[Progression reported through ET. ]
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