The Truth TV platform is a resilient marketing tool for non-public brands, as photographer Mike Ruiz can attest. “What real television has done for me is dial me out,” he says. “For many who knew my paintings as a photographer, appearing on television helped put a face on the name.”
Ruiz has given the impression on several shows, adding America’s Next Top Model, RuPaul’s Drag Race and A-List New York from Logo TV. In high-show, he gave the impression of being a judge, contributing his experience to help free the careers of young hopeful men. But he acknowledges that his career has also benefited from this exhibition.
“This has created a lot of opportunities,” Ruiz says. Among them, film crusades for L’Oréal, Garnier, MAC Cosmetics, Alfa Parf Milano and Schick. He also drew Ruiz’s attention to television channels, film studios and record labels. NBC/Universal, Disney, CBS/Viacom and Sony are all consumers today. One of his most memorable works was his crusade for Prince’s “Welcome 2 America” tour just before the death of the legendary singer.
Ruiz was slow to locate his passage through life. “I was almost thirty when I was given my first camera, but I was without delay obsessed with photographing everything in sight,” she recalls. At the time, it was not a photography profession. He just started photographing friends like that. They showed the photographs to their agents, who, in turn, began charging Ruiz for photographing other styles. This led him to commission magazines and advertisements and realize that he might have earned a decent living by taking pictures. Ruiz admits: “Once I made the conscious resolution of making photography my career, ambition, tenacity and pictorial ethics moved on.
He called for himself as a style photographer and in 2007, america’s Next Top Model manufacturers asked him if he could run with his competition while his team was filming the show. “I don’t forget that first episode very well and I really appreciate the process,” he says. “Right away, I knew I had the ability to do television, so I told the global I was looking to be more visual in front of the camera.”
In fact, the universe was listening and opportunities began to be given en masse. A few months later Mike Ruiz gave the impression on several systems and took advantage of his new notoriety to expand his logo to other spaces of interest. He designed a capsule collection for an emerging male fashion designer and introduced a new vodka company … It must have been a lot. Too much.
“I was scattered for a while and found that I was moving away from my only true passion.
He made the resolution about his art and used the platform that the TV of Truth has given him to spread the reasons that are of the utmost importance to him.
It partners with the Ali Forney Center, a homeless shelter for LGBTQ youth “because I wish it existed when I arrived in New York with less than $300 in my pocket. My first delight (in New York) may have been much less traumatic.”
He recently partnered with Social Impak, the online charity retailer, to launch the Mike Ruiz collection. Twenty-five of all sales earnings go to The Ali Forney Center and Mike’s other favorite charity, Stand Up for Pits Foundation, an organization committed to saving lives and ending pit Bull dog abuse and discrimination.
Work hard to rename animals that you think have been unfairly classified as unpleasant and dangerous. In addition to his annual calendar “Bullies and Biceps” (with shirtless male models posing with adorable pit bull-style adoptable puppies), Ruiz leads the Hope crusade, where he photographs dogs that are in danger of being slaughtered in shelters. He and Hope’s team then announce the photographs on social media platforms to rescue the dogs before it’s too late. So far, they have a good fortune rate of one hundred percent.
Ruiz is also focusing on the next generation of photographers. To reduce the clutter and bureaucracy of a saturated market, it now offers a mentoring program to boost the careers of some photographers that it considers promising. He stores all the equipment he has acquired over the years, adding valuable presentations to the most sensible people in the industry.
“Working with Mike is like attending a training camp, with the ultimate goal of giving you wonderful strength and confidence,” says Angel Cintron of CiNava Photography, one of Ruiz’s minds. Cintron and her husband Stephen Nava produce highly imaginative editorial photographs for taste publications such as MOD and L’Officiel. “When we met Mike, the content we used to advertise on social media didn’t reflect our full potential. Mike has guided our logo replacement process, literally taking our careers to new heights.
“The ability to promote yourself well is incredibly important,” Ruiz says. “The market is absolutely flooded with photographers, so if it succeeds today, it must outperform its competitors.”
To do that, you want to know who you are.
“I’m a photographer, philanthropist and TV personality,” Ruiz says. “But this is just the beginning. Mike Ruiz’s logo will certainly have some unexpected twists in the future. I’m going to have to see what the universe gives me next.
Find out about Mike Ruiz on his website.
I am anArray TEDx, lecturer and consultant. I’m the top 4 best-selling books, 3 of which are about visitor loyalty and, more recently, “Fiercely You”
I am anArray TEDx, lecturer and consultant. I am one of the 4 most productive sales eeebooks, 3 of which deal with visitor loyalty and, more recently, “Fiercely You,” which helps women have self-confidence. My e-book “Monster Loyalty: How Lady Gaga turns fans into fans” was hailed through Publishers Weekly as “a stimulating and well-executed look at one of the greatest musical sensations of this generation” that “deconstructs Gaga’s methods and offers recommendations on how Gaga -hoist any business.” I coined the term “visitor evangelism” with my first e-book “Creating evangelist customers: how loyal customers become a voluntary sales force.” described in my e-book “Citizen Marketers: When People Are the Message.” As a consultant, I have worked with corporations that need to welcome their most productive consumers like Whirlpool, Discovery, Kraft and Dell. You can find more about me in jackiehuba.com.