“By moving all of our systems to the cloud, we ensure our franchisees have up-to-date access to the latest innovations, saving time and money while delivering state-of-the-art virtual and distribution systems throughout the competitive hotel booking process. . travel,” Brian Kirkland, chief data officer at Choice Hotels, said earlier this year in a corporate press release.
The move to the AWS cloud is a key component of Choice’s long-term generation roadmap and involved the decommissioning of more than 3,729 servers, with more than three hundred programs retired and more than 250 programs migrated. Choice’s collaboration with AWS began in 2015 with the creation of a cloud-based central reservation system (CRS), ChoiceEDGE. At the time, ChoiceEDGE was the first new CRS from a hotel company in the industry in more than 30 years.
Last year, the hotel organization partnered with Schneider Electric, a leader in the virtual transformation of energy control and sustainability, to supply AI-assisted generation to more than 6,000 franchisees in the United States who autonomously track and manage energy consumption and sustainability data. Schneider Electric’s AI-powered cloud solution allows hotels to automatically track their energy and water consumption while calculating their emissions. It also allows hotels to better manage the use of their utilities, detect anomalies such as leaks, make comparisons with other properties, and identify opportunities to decrease costs.
In May, Choice Hotels expanded its Oracle Nor1 AI-powered sales solution to its portfolio of high-end hotels to help them capitalize on new profit opportunities. With AI implemented and integrated into the system, each hotel can offer targeted offers via their mobile phone. Virtual marketing app or channels with applicable and specific features to have a probability of conversion. This includes the guest journey, from launching a room upgrade at the time of booking to upselling a daily breakfast of their stay and providing overdue check-outs.
How Hoteliers Can Use Mobile Technology to Fill the Staffing Gap