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Chess.com, the main corporate and chess gaming website, and Playwire, a global generation company specializing in profit amplification, have signed an exclusive virtual advertising partnership.
The partnership is critical to Playwire, which is expanding its presence in the gaming industry. In the case of Chess, it opens to other brands in video games and advertising spaces.
Anthony Berrena, Playwire’s executive vice president of global revenue, said in a statement: “Chess.com is a leading player in the online gaming industry and a perfect opportunity for advertisers we work with in the gaming niche. expand the length and diversity of the gaming audience that our partners have within our developing multimedia portfolio.”
The popularity of chess in the gaming world has skyrocketed, especially on Amazon’s Twitch streaming platform (NASDAQ: AMZN). The classic game has its own category and has more than 850,000 subscribers. Most streams highlight the Chess.com platform. He also hosts more than five million games of chess a day.
“This new partnership aligns with our efforts to expand sponsorships and succeed in other brands in the gaming industry,” said Brenan Klain, Chess.com’s leading chief operating officer. Array monetize user impressions, generate profits for our company and offer even more chess people around the world. »
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