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For the first time for all parties involved, the American television network CBS has announced that it will broadcast Parma’s match against AC Milan on television.
This is the first time the channel has broadcast a Serie A match on its terrestrial channels and has selected a Milan fit for this honour. The main explanation is the presence of the American foreigner Christian Pulisic in the team.
They are also one of the “Big Three” networks in the United States, as they have the rare difference of being one of the main broadcasters in the country. The channel is one of the country’s top media outlets and the visibility they will give Milan through the broadcast of this adjustment will be invaluable.
CBS is also one of the few channels that broadcasts terrestrial, which means that most Americans can access the network with something as undeniable as an antenna TV. Therefore, the game will be released to a wide audience and has chances of setting viewership records.
Milan will also enjoy the same exposure as classic American sports, such as school football and basketball, in the country. This increased visibility will allow the Rossoneri to be exposed to an American giant and potentially win over new fans of the team.
?️ FOR THE FIRST TIME, A SERIE A MATCH WILL BE BROADCAST ON CBS ?The team will be LIVE for Parma vs Milan on ?? August 24, pic. twitter. com/2N0TJuWaDP
– CBS Sports Golazo ⚽️ (@CBSSportsGolazo) August 14, 2024
According to the network’s press release, CBS will offer live and studio programming for the matches at the start of the Serie A season, which will come with the television broadcast of a match from the most important Italian league. stream Parma vs. AC Milan on CBS and Paramount television network on Saturday, August 24 at 12:30 p. m. EST or 6:30 p. m. CEST.
The game will feature a 60-minute pregame showcase from Parma and the match will begin at Paramount at 11:30 a. m. m. EST, then continue on CBS for 30 minutes on CBS at 12:00 p. m. m. EST.
As written in a previous article, soccer is one of the fastest-developing games in United States. It is currently the fourth most popular game in the country, only the usually American baseball game.
The game continues to gain popularity in the United States and with games like this, the Rossoneri will be at the forefront of this movement.