Apps

Shoploop offers influencers a new platform for the demonstration and sale of products

Google has introduced Shoploop, a site where brands and influencers can create short videos with a product and provide a direct link to buy it. The concept of Shoploop arose when Lax Poojary, founder of the experimental workshop of Google Area 120, traveled on the New York subway and saw a woman transfer between apps on her phone, Poojary wrote in a Google 120 blog post. It turned out that the woman had noticed an article about a makeup product on social media, had searched for a review on YouTube and then had to access an online store.

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