Update (September 13, 7:30 pm ET): ByteDance rejected Microsoft’s offer to take over TikTik’s US operations. U. S. , leaving Oracle as the only known bidder. Microsoft showed the rejection in a post on its website. will become TikTok’s “trust-generating partner” in the United States, not the full owner.
On September 20, the date is looming when US President Donald Trump ordered ByteDance to either sell TikTok to a US company or to ban the service in the US market position. Today, September 13, the South China Morning Post reports (based on an anonymous source that, according to the SCMP, has become aware of the discussions of the Chinese company’s board of directors) that ByteDance has made the decision that the set of rules from TikTok would not be included as a component. of the sale. So now the question is whether a sale will remain in effect until Tuesday, Microsoft’s self-imposed deadline for ending talks with ByteDance. Will Microsoft and Walmart, Oracle, which have strong ties to Trump, and / or various TikTok investors still see a sufficient price on TikTok to drive an acquisition? And for how much? Even before today’s report on the terms of the ruleset, there were inquiries that a sale would occur. The Wall Street Journal reported on September 9 that ByteDance was discussing with the US government. Various conceivable arrangements that would allow TikTok to avoid a complete sale of its US operations. And prior to that, the Chinese government had put measures designed to make a sale to a US company more difficult, if not unimaginable. Microsoft and its visitor Walmart haven’t officially explained why they need to team up to buy TikTok’s video-sharing service. There have been many hypotheses that Walmart is interested in TikTok for its commercial / advertising benefits. Many believe that Microsoft needs a piece of TikTok because it would provide the company with a wealth of valuable customer insights that Microsoft could use to power its synthetic intelligence / great knowledge work. According to a report, Microsoft was originally interested in hosting TikTok on Azure in the United States when it presented discussions with ByteDance months ago. TikTok has publicly shared data on how its “For You” ruleset works and detailed some of the signals it uses to redefine what potential users might need to see next. Everyone on social media has an opinion on the price of TikTok for potential buyers if the rule set is not a component of the sale.
In early August, Microsoft executives announced in a blog post that they planned to continue discussions with TikTok’s parent company, ByteDance, about acquiring TikTok’s operations. Microsoft executives have said they will conclude discussions until September 15, 2020 and in the meantime. Microsoft plans to continue talks with the US government. And he added President Donald Trump, who ordered ByteDance to get rid of his U. S. operations. But it’s not the first time TikTok in the name of security.
Microsoft doesn’t have much customer presence beyond Xbox/games at this point because it has pivoted to become primarily a corporate career through CEO Satya Nadella. There has been a hypothesis that Microsoft can still see the price of TikTok by letting it function primarily as a standalone entity like LinkedIn, which it bought in 2016 for $26. 2 billion. While Microsoft executives promote LinkedIn’s contribution to corporate revenue, Microsoft fired 960 LinkedIn workers in July.
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