Just weeks after gaining new monetary support, Accrington-based Bensons for Beds revealed that TELEVISION presenter Stacey Solomon will be her first major logo ambassador by introducing the launch of her next-generation Rollo mattresses through Slumberland ready-to-use.
The partnership with one of the nation’s favorite personalities comes when Bensons’ reinvention begins in earnest after its restructuring in June and the launch of a new Internet platform.
The company claims that Stacey is the ideal wife for the Bensons bed specialist, as it tells its exclusive story: 70 years of experience, strong internal brands that add Slumberland, the insurance of the prestigious BSI Kitemark for quality and a committed production in Huntingdon, Cambridgeshire.
The progression of the new at Huntingdon will be at the heart of Benson’s transformation plans and the launch of Rollo through Slumberland is the first major initiative since its restructuring.
Strolling through Slumberland, a variety of 4 bedbeds, it will turn out that a bed of quality docks can be rolled up and transported to the house in the smallest vehicle.
Manufactured internally exclusively for Bensons, they can now be ordered online and will begin to be available at UK outlets in the coming weeks.
Benson’s chief operating officer, Joe Wykes, said: “Stacey is one of Britain’s most popular personalities. She is the best wife for us and we are excited to paint with her like we are Benson in the years to come.
“We have a story to tell Bensons about our experience in sleep, British production and our commitment to quality; with Stacey’s help, we look forward to telling this story.”
Stacey Solomon said: “We all know how much a smart night’s sleep can make a difference in our day, in fact I do, especially with my little dream thief, Rex. That’s why I’m excited to run with Bensons for Beds and share some tips along the way.”
Slumberland has relied on years of experience in beds and springs to create the new Diversity Rollo designed for maximum comfort and made of fabrics with eco-friendly packaging.
Its own generation of dyed postural springs used in the range. Each Roll bed will be in a position two hours after unpacking, with all the height and comfort after 24 to 48 extra hours, creating a sumptuous shelter for sleeping.
The access of the well-known Bensons slumberland logo to the rolling market brings new degrees of quality, adding the prestigious BSI Kitemark, and comfort to a domain intended for others who rent or spend accommodation, but now more suited to others of all ages. we seek maximum comfort, combined with comfort and quality.
Roll’s 4 mattresses across the diversity of Slumberland – Essential, Hybrid, Hybrid Duo and Hybrid Duo Plus – are designed to fit a variety of styles, budgets and desires at unmatched costs on the market.
Joe Wykes said: “For the first time, we have combined the strength of Bensons and Slumberland to create a market-leading high-quality winding bed that we have designed and manufactured in our own UK factory for greater comfort and environmental sustainability. .
“Passing through Slumberland is one of the most extensive renovations underway in Bensons as we position ourselves for growth.”
Benson, an independent company in June, after a restructuring agreement that injected 25 million pounds of new investment to grow the company and secured nearly 1,900 jobs.
A new control team was unveiled in July, joined by general manager Mark Jackson through adviser Chris Howell as the new president along with other key appointments.
The new team has begun to implement its transformation plans, to grow Bensons and position it as a refocused and resilient company.
All Benson retail outlets are open and marketed in accordance with government guidelines for protection and hygiene.