Fluix is an Internet application that provides knowledge gathering and workflow automation solutions. At the time of its launch in 2014, automation software was not an exclusive or exclusive product, and the festival for the public was already fierce.
At the time, the company had a fundamental workflow function, a small team of 25 people, no marketing budget, no sponsors among the most productive niche players, and no media contact to ensure publicity.
And yet, in 8 years, Fluix has complex software with industry leaders as consumers (Siemens Gamesa, Zurich Insurance, BMW, SAS Airlines, to name a few) and a thriving company with offices and workers around the world. What made this possible evolution?
How a service-centric strategy has a gateway to growth
Fluix’s main audience is cash service industries such as construction, energy, oil and gas, road construction. The projects they lead cross continents, cover soil, water and air and involve thousands of people, running from various locations in difficult conditions.
One might think that those industries are the maxims of applicants who are likely to reap benefits from automation. Still, the sinister number of task managers the company interviewed as part of a market study would describe the adoption process as “difficult” and “demanding” than “lifesaving” or “productive. “
The explanation for why this lack of enthusiasm is not inadequate software options, lack of skills, knowledge security issues, or the reluctance of superior control to invest in new technologies. It is the absence of human detail in communication about customer touchpoints and the experience of unsatisfactory interactions with software representatives.
That’s why, from the very beginning, Fluix has built its operational processes and functions to target any visitor with custom reports at each and every level of interaction. Such a technique did not allow large scale scaling, but generated a retention rate of up to 97%
For now, Fluix doesn’t have a popular marketing team and its marketing budget is more than modest. Instead, they use a referral program as their primary channel of acquisition: 90% of consumers notice the product of their partners or colleagues who paint with Fluix. . Many former Fluix users also advocate the tool.
These are the five pillars that made this devotion to the logo in the first position imaginable and that sustained it for 8 years.
At Fluix, typical registrants for a test era are assignment managers who will have to verify the formula before recommending it to the entire organization. And no one needs to be left alone to notice a new product, no matter how easy to use. be.
To help verify all applicable features within 14 days, fluix’s sales team and visitors team will offer an individual onboarding consultation to help get started and friction your user experience on the journey. They help manually create complex workflows and checklists, extract information reports, and set up integrations with third-party applications.
A 30-minute call with a team member can update navigation through dozens of tutorials and save time, and assignment managers are busy people. The more they use the system, the more they know how it can meet their business needs.
With a team of 53 other people, Fluix doesn’t have many divisions with separate headquarters, managers and managers. All it takes is an email to contact the CEO with your company’s needs. They will not be transferred through other people and will communicate poorly accordingly. .
The same good fortune manages the account at each and every stage, from onboarding to integrations. As a local company or company with 10 employees, consumers are not referred among other people who do not know their communication history.
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To make a visitor-centric strategy a mindset rather than a paper statement, all Fluix workers have access to visitor information. JTBD public interviews and comments are shared with all members, who can focus not only on their purposes, but also on how those purposes align with the visitor’s needs.
The company conducts normal discussions about visitor history and outlets so that newcomers can also get to know it for visitor perception. Employees can sign up to receive calls from secure visitors or pay attention to their recordings. In worker meetings and weekly reports, team leaders provide updates. visitors enjoy travel and what makes it successful. This is helping everyone better understand how and why other people use Fluix and create roadmaps based on it.
When Fluix releases big updates, they seamlessly incorporate into the fundamental interface that other people have become accustomed to. Users don’t want to relearn how to use a system.
This is vital for groups of boxes such as builders, technicians, and floor inspectors who are typically not very smart with virtual teams and don’t appreciate many changes.
Primarily, the Fluix app was developed only for iOS devices. But as more and more consumers arrive with equipment operating devices, a cross-platform strategy has become a demand.
In May 2022, Fluxix released its version of Android, which will simplify assignment control for hybrid teams. An administrator can pre-fill out the form on a computer, a site inspector fills it out on an Android device, and a contractor can point to it. on an iPad or iPhone.
Anyone can work with the device they own and get used to it. Companies don’t want to force managers to buy new equipment; Managers don’t want to force other people to know about another app.
All those tactical paints for Fluix because they were put in place from the beginning. The company has an easy-to-use app with a product-centric design, a content-rich website, and supporting tutorials. But the same goes for many other productsin the category. The way Fluix differentiates itself from the festival is a hyper-personalized visitor approach. And while it may slow down scalability, the investment will be worth it. As the company continues to expand its long-term vision, visitor-centric methods are what will shape its foundation.
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