Adopting AI-based tactics is no longer an option: it’s now the new way to market, says our guest author.
It is said that the long-term of marketing lies in the art of storytelling: how a logo makes the decision to engage with its audience and tell its story, this is how it will build the reputation of its logo. However, with a not-so-surprising twist in this story, there is generic access: synthetic intelligence, affectionately known as AI.
The use of AI and its role in the functioning of companies is no longer relevant. In recent years, with the explosion of the many opportunities AI brings, there is a single logo using AI to magnify their business operations.
From a marketing perspective, AI has broken new ground that we couldn’t have imagined before. From identifying desired target audiences to creating personalized campaigns, AI is here to replace the way brands think about their marketing methods in the near future.
In today’s ever-changing world, endless opportunities and transformative reports open up before us. It is imperative that all brands continue to adapt and adopt emerging technologies and platforms. This, of course, helps keep brands agile and is helping to further engage with a younger audience, which temporarily learns and adopts early generations, in general.
On the contrary, AI has made marketing less difficult for brands. This helps to perceive what customers need and respond to their personal tastes accordingly. It can also help existing products, create new ones, and build better relationships with visitors. Market research, customer acquisition and retention, personalized and targeted advertising, and forecasting customer trends and habits – all of these are solved seamlessly with the help of AI-based marketing tools.
While we talked enough about the opportunities AI brings to the table, we can’t forget about demanding situations and some floor rules that need to be followed with it. Of course, this is helping brands remain competitive and relevant, and builds the long-term marketing, as we speak. However, it’s important to realize that AI, as the call suggests, is synthetic intelligence, meaning it will only tell you what you were taught.
Brands want to realize that even if we use AI for its most productive benefit, there must be a lot of human intervention in their crusade of artistic and personalized marketing for their target audience. Another important thing to note is that with almost all AI brands, there is a wide diversity of plagiarism, leading to legal dangers that are not addressed smoothly.
So, while AI allows logos to execute impactful marketing campaigns, it is vital to logos for the transparency and integrity of our consumers, as well as our own logo philosophy in this data-driven world.
Recently, for the launch of a new summer range, Baskin Robbins embarked on an exciting and fun AI-based experiment. We collaborated with a well-known artist, who communicated well the USP of our new products in all their splendor and drool, in accordance with the rules and philosophy of the Baskin Robbins brand.
This collaboration has allowed us to take advantage of the unique features of AI, while staying true to Baskin Robbins’ distinctive identity. It turned out to be a fun fusion of generation and creativity and honestly, we’ve been pretty defeated through AI-generated artistic creation. production. The icing on the cake was the overwhelming reaction of consumers, which prompted us to move forward on this path.
Having said that, I will have to say that, in the long term, it would be very important for us to find a balance. It’s vital to recognize that over-reliance on AI can also have drawbacks. This can also stifle the artistic contributions of design. and social media teams, and it can also compromise the uniqueness of the brand. In addition, it can also be impersonal and, worse, in some cases, the resemblance to the actual products is possibly limited and can also lead to a lot of discontent at ground level.
Adopting AI-based tactics is no longer an option, it’s the new way to market now. What remains to come can only be left to the imagination. However, given how far AI has come, I’m sure the way forward will be exciting.
(Our guest is Aleesha Desai, Deputy Chief Marketing Officer, Baskin Robbins India. )