While we don’t know much about what the next iOS 18 software update will bring in terms of new features or a redesigned interface, we do know that there are a lot of rumors surrounding the paintings being made. Apple in the world of AI. It’s believed the company will lean heavily on AI for its upcoming software updates, adding iOS 18, but it’s unclear what that will mean. The smart money is on improving the ailing Siri virtual assistant, and a new report claims that the artificial intelligence features could be enough to get Chinese buyers excited about the iPhone again.
A paywalled DigiTimes report, picked up by MacRumors, says that even though the Chinese smartphone market has started to lean in on high-end models with price tags to match, sales of iPhones have struggled so far this year. Local Chinese brands have started to offer new AI-powered features and that has been enough to cause people to choose not to buy Apple’s phones, but iOS 18 could arrest that.
It reported that Apple’s iPhone sales fell 13% in December 2023 alone and things are believed to have only gotten worse as 2024 approaches. But with the AI claims, other people could decide to try the iPhone again, assuming those AI innovations. are. come to iPhone.
The DigiTimes report claims that Apple will want to make big innovations to its AI features if it needs to compete with Chinese phone makers, and we’ll be told more about the update at this year’s WWDC in June. We could also expect more leaks and data. arrive before that point, so we could get more answers about Apple’s AI plans in the coming weeks and months.
Oliver, based in the UK, has been writing about technology, entertainment and gaming for over a decade. If there’s something with a battery or plug, he’s interested. After spending too much money building gaming PCs, Oliver moved on to Apple and Mac. – and now he spends too much money on them.
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