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Apple is officially in-game packages: starting Monday, Apple TV Plus subscribers can upload CBS All Access and Showtime streaming to ViacomCBS in combination for a significant reduction: 52% discount purchased separately.
Apple advertises the offer as a two-for-one deal. Apple TV Plus consumers ($4.99/month) can now purchase CBS All Access ad-free and Showtime in combination for just $9.99 consistent with the month after a seven-day loose trial. It is only available to users in the United States. Prices for cbs All Access loose advertising packages are $9.99 depending on the month and Showtime is $10.99 depending on the month.
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By subscribing to the ViacomCBS package through Apple TV channels, consumers can view content from all 3 installations online and offline, ad-free and on-demand, only in the Apple TV app. (However, subscribers will also be able to access content through the CBS All Access and Showtime apps). Up to six members of the family circle according to the account may support percentage subscriptions to Apple TV Plus, CBS All Access, and Showtime with their Apple ID and non-public password.
“Apple TV Plus gives you access to award-winning Apple Originals, with more high-quality series and videos added per month,” said Eddy Cue, Apple’s senior vice president of software and web services, as he delivered the new supply with ViacomCBS. “This set is a great advantage for Apple TV Plus subscribers, providing them with the most productive cbS and Showtime in the Apple TV app at a wonderful price.”
Apple’s plans to launch the CBS All Access-Showtime plan were reported last week through Bloomberg.
ViacomCBS hopes the package agreement with Apple will cause a new wave of consumers for its over-the-top, which has already noticed an increase in the number of subscribers due to a pandemic. On the other hand, the offer offered can simply inspire existing CBS All Access or Showtime subscribers to cancel existing service to replenish the discounted plan; this can result in a net gain in the total number of subscribers, but not a proportional increase in revenue. (The terms of the agreement between Apple and ViacomCBS on the package to be offered are not disclosed).
At the end of the last quarter of 2020, CBS All Access and Showtime had a total of 16.2 million customers, 20% more than the previous quarter. ViacomCBS plans to rename CBS All Access in early 2021, after adding a new portion of content from the company’s cable networks.
“There is no time to release this special set,” said Marc DeBevoise, virtual director of ViacomCBS and CEO of ViacomCBS Digital, in a statement, noting that the OTT product has expanded to more than 20,000 episodes and movies.
ViacomCBS already distributes CBS All Access and Showtime through Apple TV app channels. Apple TV Plus, CBS All Access and Showtime’s three-way offering aims to increase admission rates for Apple TV Plus and ViacomCBS services. Amazon will also offer companion streaming channels (including CBS All Access and Showtime) through Prime Video Channels, available to Prime members.
According to a report released last week through Bloomberg, Apple is preparing a number of new discounted service packages, with Apple TV Plus and Apple Music at the basic level. These can be presented in early October with the new iPhones and the release of iOS 14, according to the report.
The original CBS All Access series comes with “The Good Fight” (pictured above), “Star Trek: Lower Decks” and “The Twilight Zone”. The service includes CBS screens such as “Big Brother” and “The Late Show with Stephen Colbert”, as well as an expanded library of ViacomCBS series and movies, adding past seasons of “SpongeBob SquarePants”, “Chappelle’s Show” and “The Legend of Korra”. CBS All Access also comes with a live subscriber stream from the local CBS station.
Showtime’s independent streaming service includes all episodes of the original series, adding “Billions”, “The Chi”, “Black Monday”, “Homeland”, “Shameless”, “We Hunt Together” and “Desus and Mero”, as the championship. boxing events, videos and documentaries such as “Hustlers”, “Waves”, “Outcry” and “The Go Go’s”.
Today, Apple still offers its original promotion to consumers who purchase a new iPhone, iPad, Apple TV, Mac, or iPod touch for 12 months of Apple TV Plus for free.
The Apple TV app is available on iPhone, iPad, Apple TV, Mac, some Samsung and LG smart TVs, and Roku and Amazon Fire TV devices. It will be featured on Sony and Vizio smart TVs late this summer, according to Apple.
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