Apple takes legal action against company that uses pear logo

Apple has reportedly filed a lawsuit against a meal preparation company that uses a stylized pear such as (via The Verge and iPhone in Canada).

Apple argues in an objection that the green pear used through Prepear may simply “cause a dilution of the distinctiveness” of the Apple logo. The Prepear logo is green, black and a pear, an apple.

Prepear’s parent company, Super Healthy Kids, recently filed an application to sign a trademark of the logo, triggering Apple’s stock, which stated that “the plaintiff’s trademark consists of a minimalist fruit design with a right-angled blade, which gently recalls Apple. Apple pointed out. Logo and creates an advertising impression. »

Prepear is an iOS and Android app with five team members, and co-founder Russell Monson has filed a petition to finalize the legal procedure he described as “terrifying.”

The episode is a stark reminder that, despite Apple’s $1 billion rating, it’s ruthless when it comes to logo issues like this, even if the fruit is another fruit and the company is completely in another market.

But Apple said in the court case that, since Prepear is a service “related to PC software as well as health care, nutrition, general well-being and social media,” Apple could be a meal preparation app.

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