Apple had set itself a very positive goal: to cross the six hundred million paid subscribers in its service business by the end of 2020. As the end of the year approaches, the company is well-shaped to deliver on its promise. And to give a new impetus to those ambitions, the generation giant led Tim Cook’s plans to launch a new game in October, along with the new iPhone 12.
The news, which comes from a Bloomberg report, says the new set of “will allow consumers to subscribe to many of the company’s virtual services at a lower price per month, according to others with effort wisdom.” The news site also commented that this package will be introduced in October and will be called “Apple One”.
“Packaged offerings are designed to inspire consumers to subscribe to more Apple services, which will generate more recurring revenue,” Bloomberg says.
With this package, which can come with installations like Apple TV, Apple News and Apple Arcade, it will help corporate consumers take advantage of all those offers at a discounted price. Bloomberg also believes the company could launch a new facility rival as a component of the bundled offering, to compete with Peloton, a fitness subscription service for Apple devices. It was also noted that the company engaged in a verbal exchange with record labels to supply Apple Music as a component of the entire package.
This is the first time we’ve heard about a Cupertino-based package, and 9to5Mac noted in June that iOS 13.5 included references to Apple Bundle subscription offerings.
While the company is very close to achieving its purpose of six hundred million subscribers, most of its users use third-party subscriptions, of which Apple only takes a share. While Apple Music and iCloud subscriptions are gaining ground in the market, new ones like TV and Arcade are still suffering to attract more people.
This new offering may reduce its reliance on third-party programs and adopt a more direct technique for generating subscription revenue.
The package will be presented along with the iPhone 12, which, as Apple has confirmed, will be delayed for a week this year.