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Chinese readers are about to lose some selection of e-books. Reuters reports that Amazon will remove Kindle products from China in the next two years. the country on June 30 2023. La Kindle app will roll out of Chinese online retail outlets on June 30, 2024 and consumers will have until then to download the books they’ve already purchased.
Amazon will continue to provide warranty service and other aids for Kindle e-readers, and will accept returns for “poor quality issues” for any device purchased after January 1, 2022. Hardware, apps, and books will still be usable after the 2024 deadline.
In its notice, Amazon said this did not constitute a withdrawal from China. The company had a “long-term commitment” that included online shopping for groceries and smart home devices. pressure, and that it “occasionally makes adjustments” as a result of revisions.
Poor sales can play a role. While Amazon is a forerunner in e-book and e-reader marketplaces in many countries, it has struggled in China lately. more than 40% of e-reader sales in 2017. However, increased Chinese competition such as Xiaomi and TikTok’s parent company ByteDance has eroded Amazon’s stake, and iiMedia Research analyst Zhang Yi told Nikkei that the Kindle logo is now “relatively niche. “” in the region. Other Chinese are more likely to read with their phones, and home e-books like Tencent’s Chinese literature dominate where the Kindle app is rarely very even in the top 10.
Amazon is rarely the only U. S. company cutting its presence in China. Airbnb, LinkedIn and Yahoo (Engadget’s parent company) have been limited or excluded altogether. Amazon’s exit from e-reading, however, is one of the most striking examples and illustrates how complicated it can be for U. S. corporations to court the Chinese public.