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The Kindle app for Android presents this message when users click on a link that says “Why can’t I buy in the app?”
Google clarified in 2020 that apps will have to use Google Play’s billing formula to qualify “in-app features and installs,” which come with virtual content in addition to subscription installs, enhanced versions of a loose app, and cloud installations as knowledge storage. The billing formula is not used for the sale of physical parts such as groceries and clothing in apps or for peer-to-peer invoices or purchases made in gaming apps.
Google is taking a 15% transaction cut in its Play Store billing system. Rates were reduced by 30% in January.
The deadline to comply with the policy is Wednesday, when Google announced it would remove unsupported apps from the Google Play Store. Amazon has already implemented the update in edition 8. 58 of the Kindle app for Android, and the app displays a notification that in -App purchases and rentals are available.
iPhone users are already familiar with this arrangement, as Apple required e-reader brands to remove links in its iOS apps that allowed other people to make purchases in 2011, even if the links redirected to a website.