Once again, Amazon has taken a step toward integrating small retail outlets across the country into the virtual retail market with the launch of its new initiative, Smart Commerce.
Smart Commerce works with local retail outlets to provide an enhanced in-store experience for their walk-in visitors, while allowing them to set up standalone virtual storefronts to take advantage of the online retail visitor pool. According to Amazon reports, four million small businesses across the country already sell their products on Amazon’s own e-commerce site.
Speaking at the annual Amazon Smbhav summit, Amit Agarwal, SVP, India and Emerging Markets, said: “Smart commerce that will allow any store to become, in fact, a virtual dukaan. They will be able to serve consumers with the most productive Amazon, wherever they are: in their physical store, directly through their own online store or in Amazon. in. We are getting started and remain committed to our promise to digitize the crust of a small business until 2025. “
Amazon, through Smart Commerce, will provide MSMEs with a portal for their own well-established and fluid logistics resources, as well as its robust back-end infrastructure to manage their virtual storefront. Smart Commerce will offer store owners features such as invoicing digitization, inventory management, among others. As the retail market continues to be engulfed by major players and is rapidly moving towards fully online support, physical retail outlets may find Smart Commerce a must-have tool and adapt to fashionable times.
Amazon has injected about $6. 5 billion cumulatively into several projects in the Indian market. And the Indian solution responded to trust. Amazon’s goals for India have been on track to be met on time. India has already accounted for $5 billion in exports through Amazon and is on track to succeed at $20 billion through 2025. Amazon aims to digitize 10 million Indian small businesses across the country by 2025.
The Indian retail market is a lively environment as of today. Several conglomerates around the world have made efforts to find a solid foothold. Amazon’s move gives them an edge over well-equipped competition like Flipkart and Reliance Retail. In any case, it is in the interest of all parties that small businesses are represented on those platforms.