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(Bloomberg) – Amazon.com Inc. has introduced a portable fitness device called Halo Band, which enters the healthcare tracking device market governed by Apple Inc. and Fitbit Inc.
The wristband uses what Amazon describes as synthetic intelligence software to monitor a variety of non-public wellness measures, from physical activity to sleep and even mood. Features come with 3-d scans to detect frame fats and tone detection to analyze emotions. The related Halo service will be provided with an application and users must attach their accounts to third-party systems to further monitor their weight and health.
Amazon, a device business with its Kindle readers, more than a decade ago. Today, the company is one of the largest suppliers of electronic products for customers in the United States, led by Echo Wise speakers and Fire TV transmission devices. Much of the unit’s activity in recent years has been aimed at expanding the domain of Alexa, the voice software that drives the Echo.
However, the company was expected to fall into the category of portable devices, a market that, according to researcher Gartner, would increase sales by $52 billion by 2020, typically smartwatches. Bloomberg reported last year that Amazon is running on a portable device that can recognize human emotions.
“Despite the accumulation of virtual fitness devices and facilities over the past decade, we have not noticed a corresponding improvement in the fitness of the population in the United States.” maulik Majmudar, a senior physician at Amazon Halo, said in a statement. Majmudar said Amazon is looking to use its software expertise designed to trip and analyze models to help others stay informed and have better habits.
The company gives The Halo early through an invitation only starting Thursday with a launch of $64.99 that includes six months of flexible service. Insurer John Hancock, a unit of Manulife Financial Corp., said Thursday that it would allow consumers to link Amazon Halo’s knowledge to a wellness program designed to praise consumers for healthier habits.
Fitbit’s shares slipped slightly after the announcement. They were little changed at $6.43 at 10:45 a.m. in New York.
Amazon has introduced new devices in recent years on press occasions in September. With the Covid-19 pandemic on many occasions in person, Amazon has not announced plans for a similar show this year.
(Context updates on the Amazon device drive, from the third paragraph).
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