Amazon keys mean you can now log in without your password

Amazon is the latest big call for the use of passwords, which allow you to log into sites and facilities without a password.

Passkey is rolling out to Amazon’s online page and Amazon Shopping app for iOS, while the Android edition is in the works and “coming soon. “

This means being able to log into Amazon using your phone or laptop’s biometrics (face unlock or a fingerprint scanner) or your screen unlock PIN instead of a classic password.

“Our research shows that consumers are tired of the hassle and complexity of passwords, and are excited to embrace password-based logins, which allow them to access online fairly and securely and can turn the tide on the existing scourge of data breaches. identity theft,” Andrew Shikiar, executive director of the Fido Alliance, said in Amazon’s message about passwords.

Want to give it a try? You can set up passwords in the Login & Security segment of the Your Account segment on the Amazon website.

“It works with the same face, fingerprint or PIN you already use to unlock your device. We buy your face, fingerprint or PIN data,” Amazon said.

2023 is slowly becoming the year of passwords; This generation has been around for a while.

Apple talked about passwords on its WWDC display in June 2022, as the feature was introduced in iOS 16. Lately, updated iPhones are running iOS 17. 0. 3.

Google published its big article on passwords in May 2023, pronouncing them as “the beginning of the end of the password,” though the first password integrations on Chrome and Android began in October 2022.

Passkeys are the easy-to-use face of Fido Alliance’s authentication technology. It was created more than a decade ago, in February 2013, and claims to be “the answer to the password problem” and more resistant to phishing than a classic password.

They can also be used in conjunction with two-factor authentication, such as when you receive a text message with a one-time code when you make the payment to log in to something.

Apple, Google, and Microsoft all announced a joint plan to use passwords in May 2022, and lately we’re seeing the culmination of that support.

A week ago WhatsApp announced the passwords, already published through PayPal, Nintendo and TikTok, among others.

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