At Amazon’s latest grocery store, you can ask Alexa voice assistants where to locate the milk, scan and check your groceries, your shopping cart, and pick up the books you ordered on the e-commerce giant’s website.
Amazon Fresh’s first grocery store is expected to open in a few weeks just outside of Los Angeles in Woodland Hills, California.
The concept is intended to succeed in other customers of Amazon’s Whole Foods chain, which acquired $13.7 billion 3 years ago. Whole Foods specializes in herbal and biological products and does not offer customer brands such as Coca-Cola, Tide and Oreos.
“The grocery store is a very giant customer sector; By peaks, it’s $800 billion in the United States,” Jeff Helbling, Vice President of Stores at Amazon Fresh, told CNN Business. “And collectively, we are small in space.”
Amazon’s current market percentage is 4%, Helbling said. Walmart, by comparison, has 21%, according to Cowen’s estimates.
Including Woodland Hills, Amazon showed the opening of seven Amazon Fresh outlets, 4 in California and 3 in Illinois, but did not announce its opening dates. Some of them are exclusively online sites to fulfill grocery delivery orders.
Amazon Fresh outlets can simply gain a market percentage from Kroger and Walmart and get more customer data, while expanding their personal label line, analysts told CNN Business.
The 35,000-square-foot Woodland Hills Market offers apartments similar to those found in your local grocery store: produce, dry produce, seafood and meat counters, as well as ready food. But the Amazon Fresh store, which has the same name as Amazon’s grocery delivery company, is also loaded with technology.
Entire store, Amazon Echo Show smart screens can summon Amazon’s virtual assistant, Alexa, who can answer visitor questions like “Where can I find mayonnaise?”
Stores will also launch Amazon Dash Cart, a grocery shopping cart that scans groceries, links to grocery shopping lists and also serves as a paid booth.
The “smart cart” looks like a convenient cart to a basket and comes with barcode readers, sensors and scales. After your Amazon app adheres well to your shopping cart, consumers place one or two bags in the basket. The cart can scan parts with a barcode and weigh products without barcodes, such as products.
Customers then exit through a sensor-activated express address that uploads the credit card to their Amazon account.
This is Amazon’s first rodeo to be reviewed to allow for a self-contained grocery shopping trip with no cashier. The company’s Amazon Go convenience retailers use a bunch of cameras and proprietary synthetic intelligence generation to allow consumers to enter, pick up a handful of parts, and get an electronic receipt when they leave.
However, Amazon Fresh outlets will have classic checks and outings for consumers who don’t use the Dash Cart or buy more groceries.
Terms of Use
Privacy Policy
FCC public archive
EEO Public Filing
Don’t sell my information