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Google can do pretty much everything you need related to video standards and the Internet. YouTube is the most popular video site in the world. Chrome is the most popular browser in the world. Android is the world’s most popular operating formula. Anything Google needs to implement can have a giant user base of clients, servers, and content. From there, it’s just a matter of having a few partners to follow. The state-of-the-art AV1 video codec is implemented and then Google focuses on HDR and 3D audio standards.
Protocol’s Janko Roettgers published a report on “Project Caviar,” Google’s plan to take on Dolby and create royalty-free opportunities for its popular HDR (Dolby Vision) and popular 3D audio (Dolby Atmos). Dolby’s old commercial style relies on royalties from hardware brands and content creators. The company’s generation is deeply rooted in movie theaters and Blu-rays, and more modern streaming corporations like Apple are big proponents of the Dolby generation. However, it all costs money, and Protocol’s report states that $50 streaming devices end up holding around $2 of that value for Dolby.
Surround sound has been a feature of the cinema with other numbers of front, rear and side speakers, but Dolthrough Atmos adds height to the equation. If you take a 5. 1 or 7. 1 speaker setup, i. e. 3 front speakers, two rear speakers, a subwoofer and for 7. 1, two side speakers, Dolthrough Atmos adds four hanging speakers to the mix, allowing the sound to move over the viewer. Atmos is compatible with Apple, Netflix, HBO Max and Disney.
Google is taking on Dolby through the “Alliance for Open Media” standards organization, which includes Amazon, Apple, Arm, Google, Intel, Meta, Microsoft, Mozilla, Netflix, Nvidia and Samsung in its “founding members” organization. it is the same organization as the AV1 standard, which was born from Google’s acquisition of On2 and the open source of its video codec.
Neither the Dolthrough Vision nor Atmos competition requires the progression of new codecs. Google’s strategy is primarily to standardize a way to send audio and video that doesn’t involve paying Dolthrough and qualifying it enough to be competitive. For starters, the organization has already published specifications on the internet for an “immersive audio container,” which describes itself as a “codec-independent audio bitstream format to provide three-dimensional sound fields that can be used for multi-channel audio playback. “. Array For HDR, the organization must adopt the HDR10 standard, invented through Samsung but lacking content.
It is not yet known which customer logo these criteria will be targeted. This is a big deal, as the so-called “Dolby” still has a lot of influence among home theater enthusiasts, meaning streaming apps can market the Dolby logo as a premium plugin. -on, creating a call for criteria. Few corporations have enough control over the media area to impose a new standard, but Google is one of them. As we’ve already noticed with AV1, extending to YouTube, Android, Chrome and any hardware brands looking for YouTube access licenses are a difficult task.
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