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TAIPEI, Taiwan, June 1, 2022–(BUSINESS WIRE)–According to TrendForce, the multiplier effect of the weakest smartphone production functionality of classic off-season in 1Q22, with global production reaching just 310 million units, a decrease of 12. 8%. Compared to the same era last year, the strategic creation plans followed by smartphone brands in reaction to Huawei’s collapsed market share are quite different, with an annual drop in production of up to 10. 1%. inflation intensified through the Russo-Ukrainian war and the direct impact of blockades on China, consumption dynamics continue to weaken. According to Existing TrendForce observations, global smartphone production volume in 2Q22 is forecast at around 309 million units, less corresponding to 1Q22, however, the option to continue with an additional downgrade this quarter cannot be ruled out.
The top five brands account for 78% of the market position in 1Q22, Samsung regains the top position
Benefiting from a remnant of the source of low-end 4G processor chips and the launch of its new Galaxy S22, Samsung’s production volume in 1Q22 increased to 73. 8 million units, ranking first in the world. As for the advances in 2Q22, given that the production sites are located in Vietnam and India and its market share in China is only 1%, it is not affected through the origin chain and domestic demand from turbulence resulting from China’s dynamic COVID zero policy. However, the effect of the Russo-Ukrainian War festered in 2Q22. Samsung was originally the leading smartphone logo in Russia, but joined sanctions against the country in March this year and completely suspended product shipments. Along with emerging inflation, Samsung’s production functionality in 2Q22 will be affected and expected to decline compared to 1Q22.
The iPhone thirteen series continued to sell well and the new SE3 helped Apple’s production volume reach 60 million units in 1Q22, achieving proper functionality compared to the same time last year, with an annual expansion of 11. 1%, basically due to the cannibalization of Huawei’s old high-end orders. suspension of mobile phone sales in Russia as a reaction to the Russo-Ukrainian War. Chinese closures have had a negative effect on the operational functionality of foundries and the supply chain. Fortunately, Apple was in an era of transition between new and old models during 2Q22 and, given that the second quarter generally shows the weakest production functionality of the year, any side effects have been relatively limited.
It is worth noting that the iPhone 14 series that will be presented through Apple in 2H22 will feature 4 new models. Most notably, and unlike previous offerings, newer processors are used in the Pro series. In addition to taking into account the pricing strategy of the terminal, this can also highlight the differences in market positioning. As emerging inflation adjusts for customer behavior, this type of product positioning is expected to attract more buyers.
The Chinese smartphone market placeplaceplaceplaceplace had started to show apparent signs of weakness since the second half of 2021, leading to more cautious quarterly production from Xiaomi (including Redmi, POCO, Black Shark), OPPO (including Realme, OnePlus) and Vivo (including iQoo), with 1Q22 Production Volume of 44. 5 million, 40. 5 million and 23. 5 million units, respectively. Due to the superior overlap between those 3 brands’ product positioning and making plans in the sales market placeplaceplaceplaceplaceplaceplaceplaceplaceplaceplaceplaceplaceplace, points such as overdue delivery of low-end 4G CPU chips earlier in the quarter and slow market sales chineseplaceplaceplaceplaceplacedirectly production performance. OPPO and Vivo posted a larger quarterly drop due to their large market share in China. At the same time, the immediate rise of Honor, coupled with its strategy of focusing on the Chinese market as its main sales base, will also threaten Xiaomi, OPPO, and Vivo, which are also focusing on the smartphone market. domestic calls in China. TrendForce has also noted the immediate growth of Honor’s market share and predicts that its market share in China will overtake Xiaomi and OPPO and Vivo by 2022.
5G mobile phones are being developed with a market share reaching 50% by 2022
According to TrendForce, looking for the functionality of 2022 as a whole, the 1H22 basically influenced through the blockades in China and the Russo-Ukrainian war and the 2H22 through the inflationary crisis, with an annual production volume of around 1,333 million units. However, if China continues its dynamic 0 COVID policy in 3Q22, combined with the hit of inflation and energy shortages, the global smartphone market may face another downward revision. Despite the continuous adjustment of production targets, 5G cell phones continue to grow steadily. . Since their launch in 2019, 5G mobile phones have benefited from the Diligent Promotion of Business Transformation by the Chinese government. With the stable construction in the global 5G base station policy, the global marketpl The percentage of 5G mobile phones is expected to reach 50% by 2022, or about 661 million units, of which Apple takes the lion’s share.
To learn more about the main points of this press release, add tables showing the five most sensitive global smartphone brands across market share and a forecast of iPhone 14 specifications and settings, visit:
https://www. trendforce. com/presscenter/news/20220601-11236. html
To learn more from TrendForce analysts on the latest tech industry news, trends, and forecasts, visit our blog on https://insider. trendforce. com/
About TrendForce (www. trendforce. com)
TrendForce is a global provider of the latest developments, data and studies for the generation industry. Serving businesses for over a decade, the company has built a strong club base of 500,000 subscribers. TrendForce has built a reputation as an organization that provides accurate information and studies of the generation industry five departments of primary studies: semiconductor studies, demonstration studies, optoelectronics studies, green energy studies, and ICT program studies. Founded in Taipei, Taiwan in 2000, TrendForce has expanded its presence in China since 2004 with offices in Shenzhen and Beijing.
See the businesswire. com edition: https://www. businesswire. com/news/home/20220601005629/en/
Contacts
Ms. Esther FengTél: 886-2-8978-6488 ext. 667estherfeng@trendforce. com
Ms. Pinchun ChouTél: 886-2-8978-6488 ext. 669pinchunchou@trendforce. com